For all content sources other than X (Twitter), the Brandwatch suite uses the Compact Language Detector (CLD) system of language detection. The CLD powers the language detection feature in Google Chrome and Translate. It has become an industry standard with support for 83 languages and improved accuracy. Here you can find which languages are supported.

Note: Language is detected by the Compact Language Detector (CLD) system for all content sources other than X (Twitter). For posts (tweets), language is detected via X (Twitter)'s own language identification system.

Available language features

Engage and Listen both offer language detection features to help you manage your customer interactions and get the most out of your mentions analysis.

Engage

Automatically detects language in both public and private, incoming and sent messages. You will have the option to correct the detected language manually if needed, or click Translate to open Google Translate and translate the message.

Note: Each message will only receive one language classification. If multiple languages are mixed in a single message, the model decides which language is dominant and assigns that classifier. If no language can be detected from the message content (e.g. emojis, mentions, or many unclear or mixed words and characters), the model will assign a classification of “No language detected.”

Allows you to create Engage feeds with a Message Language filter, to monitor messages in one or multiple languages. You can also create a feed with “No language detected” to make sure no undetected language messages are missed by your team.

Allows you to create automation rules with a Detected Language trigger to automatically label or assign incoming messages based on language. For example, the trigger rule could be the inclusion or exclusion of one or more languages, such as “assign all Dutch messages to team X” or “assign all messages that are not German to team Y.” You can also create automations based on “No language detected,” allowing for a safety net option to catch any messages with an undetected language.

Note: Automation rules will only run for newly ingested content. For example, if a user manually corrects the language of a message, an automation rule will not be triggered based on the newly assigned language classifier of that message. Language detection also runs slower than other automation rules, so language detection rules will always run after any other active automation rules have completed.

Listen

Automatically detects language in Listen search mentions.
Offers sentiment analysis and topic extraction for select languages (see below).

Supported languages

The Brandwatch suite offers language detection in Engage and Listen for many languages as well as sentiment analysis and topic extraction in Listen for select languages.

The following languages are currently fully supported:

Dutch	Italian	Spanish	Chinese	Arabic
English	Polish	Turkish	Hindi	Farsi/Persian
French	Portuguese	Danish	Indonesian	Hebrew
German	Romanian	Norwegian	Japanese	Thai
Greek	Russian	Swedish	Korean	Tagalog

The following table shows a complete list of all supported languages, the appropriate language code, and the level of support each language currently receives. We also offer a downloadable PDF of all language codes.

Continent	Language	Code	Language Detection	Sentiment Analysis	Topic Extraction
Europe	Albanian	sq	X	X
	Armenian	hy	X
	Belarusian	be	X
	Bosnian	bs	X	X
	Bulgarian	bg	X	X
	Catalan, Valencian	ca	X
	Cherokee	chr	X
	Croatian	hr	X	X
	Czech	cs	X	X
	Dutch	nl	X	X	X
	English	en	X	X	X
	Estonian	et	X
	French	fr	X	X	X
	Georgian	ka	X
	German	de	X	X	X
	Greek	el	X	X	X
	Hawaiian	haw	X
	Hungarian	hu	X	X
	Irish	ga	X
	Italian	it	X	X	X
	Latvian	iv	X
	Lithuanian	lt	X
	Luxembourgish, Letzeburgesch	lb	X
	Macedonian	mk	X
	Maltese	mt	X
	Montenegrin	sr-ME	X
	Polish	pl	X	X	X
	Portuguese	pt	X	X	X
	Romanian	ro	X	X	X
	Russian	ru	X	X	X
	Scots	sco	X
	Serbian	sr	X	X
	Slovak	sk	X	X
	Slovenian	sl	X	X
	Spanish	es	X	X	X
	Turkish	tr	X	X	X
	Ukrainian	uk	X
	Welsh	cy	X

Scandinavian	Danish	da	X	X	X
	Faroese	fo	X
	Finnish	fi	X
	Icelandic	is	X
	Norwegian	no	X	X	X
	Norwegian Nynorsk	nn	X
	Swedish	sv	X	X	X

African	Afrikaans	af	X
	Akan	ak	X
	Ga	gaa	X
	Ganda	lg	X
	Igbo	ig	X
	Krio	kri	X
	Lozi	loz	X
	Luba-Kasai	lua	X
	Luo	luo	X
	Mauritian	mfe	X
	Northern Sotho	nso	X
	Seychellois	crs	X
	Somali	so	X
	Sundanese	su	X
	Swahili	sw	X
	Tumbuka	tum	X
	Zulu	zu	X

Asian	Azerbaijani	az	X
	Bengali	bn	X	X
	Bihari languages	bh	X
	Burmese	my	X
	Cebuano	ceb	X
	Chinese	zh	X	X	X
	Chinese Traditional	zh-Hant	X	X
	Gujarati	gu	X
	Hindi	hi	X	X	X
	Hmong	hmn	X
	Indonesian	id	X	X	X
	Japanese	ja	X	X	X
	Kapampangan	pam	X
	Khasi	kha	X
	Korean	ko	X	X	X
	Kurdish	ku	X
	Limbu	lif	X
	Malay	ms	X	X
	Malayalam	ml	X
	Mixed Hindi English		X	X
	Mongolian	mn	X
	Nepali	ne	X
	Newar	new	X
	Rajasthani	raj	X
	Sanskrit	sa	X
	Sinhala	si	X
	Tagalog	tl	X	X	X
	Tamil	ta	X
	Thai	th	X	X	X
	Urdu	ur	X
	Vietnamese	vi	X	X
	Waray	war	X
	Zhuang	za	X

Australasian	Fijian	fj	X
	Javanese	jv	X
	Samoan	sm	X
	Tonga	to	X

Middle Eastern	Arabic	ar	X	X	X
	Farsi/Persian	fa	X	X	X
	Hebrew	he	X	X	X
	Syriac	syr	X
	Yiddish	yi	X

Other	Abkhazian	ab	X
	Afar	aa	X
	Amharic	am	X
	Assamese	as	X
	Aymara	ay	X
	Bashkir	ba	X
	Basque	eu	X
	Bislama	bi	X
	Breton	br	X
	Central Khmer	km	X
	Chewa	ny	X
	Corsican	co	X
	Divehi	dv	X
	Dzongkha	dz	X
	Esperanto	eo	X
	Ewe	ee	X
	Gaelic	gd	X
	Galician	gl	X
	Guarani	gn	X
	Haitian	ht	X
	Hausa	ha	X
	Interlingua	ia	X
	Interlingue, Occidental	ie	X
	Inuktitut	iu	X
	Inupiaq	ik	X
	Kalaallisut	kl	X
	Kannada	kn	X
	Kashmiri	ks	X
	Kazakh	kk	X
	Kinyarwanda	rw	X
	Kyrgyz	ky	X
	Lao	lo	X
	Latin	la	X
	Lingala	ln	X
	Malagasy	mg	X
	Manx	gv	X
	Marathi	mr	X
	Nauru	na	X
	Occitan	oc	X
	Oriya	or	X
	Oromo	om	X
	Ossetic	os	X
	Panjabi	pa	X
	Pashto	ps	X
	Quechua	qu	X
	Romansh	rm	X
	Rundi	rn	X
	Sango	sg	X
	Shona	sn	X
	Sindhi	sd	X
	South Ndebele	nr	X
	Southern Sotho	st	X
	Swati	ss	X
	Tajik	tg	X
	Tatar	tt	X
	Telugu	te	X	X
	Tibetan	bo	X
	Tigrinya	ti	X
	Tsonga	ts	X
	Tswana	tn	X
	Turkmen	tk	X
	Twi	tw	X
	Uighur	ug	X
	Uzbek	uz	X
	Venda	ve	X
	Volapük	vo	X
	Western Frisian	fy	X
	Wolof	wo	X
	Xhosa	xh	X
	Yoruba	yo	X

Downloadable PDF of all language codes

Brandwatch_Language_Codes.pdf

Sentiment in Engage

Setting Up a HubSpot Ticket Management Connection for Engage

Getting Access to Social Media Management APIs

Troubleshooting LinkedIn Channel Disconnection in Social Media Management

Managing Your Notifications in Social Media Management