Lookalike Audiences are created from Custom Audiences. When you create a Custom Audience, you ask Facebook to locate your existing customers on Facebook or Instagram, based on their activity such as website visits and page engagement.
Using this information, you can create a Lookalike Audience. A Lookalike Audience allow you to target brand new people, but with similar information to those in your chosen Custom Audience (such as interests, demographics, and location). Find out more about Lookalike Audiences here.
Viewing Lookalike Audiences in Advertise
In Social Media Management, you can view any Lookalike Audiences which were created on Facebook, along with any which were created in Advertise. To view your Lookalike Audiences, visit the Advertise tool and click Custom Audiences from the Assets menu on the left.
Your Lookalike Audiences will be listed along with any other Custom Audiences. The below information will be shown for each audience:
Applying Lookalike Audiences to Ad Sets in Advertise
You can apply an existing Lookalike Audience to any Ad Set in Advertise, whether you’re creating a new Ad Set or editing an existing Ad Set. Please see the steps below to get started:
In Advertise, click Ad Sets from the Overview menu on the left-hand side.
Click Create Ad Set from the top, right-hand side.
Scroll to Targeting or select Targeting from the menu on the left.
Click Add Custom Audiences to view and select an existing Audience from the dropdown.
Note: Both Custom Audiences and Lookalike Audiences will be listed under Add Custom Audience.
Once you have added your Lookalike Audience, you can click the X on the right to remove it, switch the cursor on the right to change it from Included to Excluded, or click Add Custom Audience to select add an additional Audience.
Creating Lookalike Audiences in Advertise
In Advertise, it’s possible to create an Existing Audience (Lookalike Audience) from any Custom Audience.
To get started, select Custom Audiences under the Assets menu on the left-hand side, followed by Create New Audience from the top right. For more information, please visit our full guide to Creating Audiences in Advertise.