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LinkedIn Key Performance Indicators in Advertise

In this article, learn how to choose and analyze LinkedIn ad metrics in Advertise to measure campaign performance across performance, clicks, engagement, media, and conversions.

In order to run successful LinkedIn ads, you need to be able to analyze and understand their performance with the correct metrics depending on your overall goal, campaign objective, and ad format you chose for your ads.

In Advertise, you can select specific metrics to view data so that you can measure the results of your ads in the most accurate way. Below is a list of all of the LinkedIn ad metrics that you can choose from.

Performance

  • Impressions

  • Reach

  • Spent

  • Card Impressions

  • Average CPM

  • Cost per “1000 Accounts Reached”

Clicks

  • Button Clicks

  • Card Clicks

  • Clicks

  • Clicks to Landing Page

  • Link Clicks

  • Average CPC

  • Average CTR

Engagement

  • Engagement Rate

  • Follows

  • Comments

  • Likes

  • Reactions

  • Open Rate

  • Opens

  • Sends

  • Shares

  • Total Engagements

  • Total Social Actions

  • Cost per “Open”

  • Cost per “Send”

Media

  • Video Views

  • View Rate

  • Video Views At 25%

  • Video Views At 50%

  • Video Views At 75%

  • Video Starts

  • Completions

  • Video Completion Rate

Conversions

  • Conversions

  • Conversion Rate

  • Click Conversions

  • View Conversions

  • Leads

  • Total Conversion Value

  • Cost Per “Lead”

  • Cost Per “Conversion”

  • Return On Ad Spend

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