Benchmark offers a variety of metrics to help you analyze both your Brands and your competitors’ Brands on the Channel level and content level. In this article, find all of the currently supported metrics for Benchmark, what insights they offer, and how they are calculated.
Note:
In Benchmark, metrics will be aggregated based on the Channels added for the specific Brand. Meaning, if a Brand has both a Facebook and Instagram Channel added, then the metrics will be calculated with the aggregate data from both Channels.
| Metric | Description |
|---|---|
| Fans | The total number of people who have liked a Brand’s Facebook Page or followed a Brand’s Instagram account. |
| Fans over time | The total fans count of a specific Brand over a specific time period. |
| Fan growth | The percentage of fans gained or lost by the Brand over a specific time period. (Calculated as: New fans / Existing fans * 100). |
| Total engagement | The total sum of engagement on all posts made by the Brand during the specified time period. (On Facebook, engagement is the sum of Reactions, Comments, and Shares. On Instagram, engagement is the sum of all Likes and Comments). |
| Total engagement over time | The total sum of engagement for a specified Brand over a specific time period. (On Facebook, engagement is the sum of Reactions, Comments, and Shares. On Instagram, engagement is the sum of all Likes and Comments). |
| Average engagement per post | The average post engagement for a Brand, calculated by the sum of post engagement for the Brand divided by the sum of all posts made by that Brand. (On Facebook, engagement is the sum of Reactions, Comments, and Shares. On Instagram, engagement is the sum of all Likes and Comments). |
| Posts over time | The total number of posts created over time by a Brand. |
| Share of voice | The total number of posts for each Brand divided by the total number of posts for all of the selected Brands during a specific time period. |
| Post network distribution | How many posts were created by a Brand on each network (Facebook or Instagram) during a specific time period. |
| Post format mix | The total number of posts created by the Brand, broken down by post type (Carousel, Image, Link, Poll, Text, or Video). |
| Share of engagement | The engagement for each Brand divided by the total engagement for all of the selected Brands during a specific time period. (On Facebook, engagement is the sum of Likes/Reactions, Comments, and Shares. On Instagram, engagement is the sum of all Likes and Comments). |
Once you have set up your Benchmark Brands, metrics will be available to view visually via Benchmark’s widgets. Check out our articles on the Brand Insights Dashboard and the Content Analysis Dashboard to learn more about each Dashboard view and what widgets are available.