What Types of Content Can I See in Engage?

Engage gives you the power to monitor a variety of content from your connected Channels. This article will go over the types of content you can monitor in Engage feeds by social network.

Note:

The information in this article applies to the types of content supported in Engage feeds, which help you monitor content and engagement from your connected Channels, rather than Listen feeds, which help you monitor mentions from your Saved Searches in Listen. To learn more about setting up Listen feeds, visit our article on Viewing Listen Feeds in Engage.


Facebook Content Supported in Engage

The following indexed content from connected Facebook Channels can be monitored in an Engage feed:

  • Own posts on your Page and post comments (dynamic ad posts are visible in the feed of the target audience)
  • Fan posts on your Page and post comments
  • Dark posts
  • Reviews (inclusive of the recommendation and any text left by the reviewer) and review comments
  • Direct messages
  • Mentions (e.g. when a Page or user mentions you in a post, or when a Page or user mentions you in the comment of any Page post)
  • Number of Reactions (Like, Love, Care, Haha, Wow, Sad, and Angry) on public posts and comments

Note:

If your Page is mentioned in a post created by a user (personal profile), the post will be indexed in Engage but the author will display as unknown due to limitations of Facebook’s APIs. Furthermore, only mentions in comments of Page posts (rather than personal profile posts) will be indexed. If your Page is mentioned in the comments of a post that was created on a personal profile, it will not be indexed.


Instagram Content Supported in Engage

The following indexed content from connected Instagram Channels can be monitored in an Engage feed:

  • Own posts and post comments (for both organic and promoted posts)

    Note:

    Due to API limitations, Instagram dynamic ad posts and comments are not supported in Engage.

  • Reels and reels comments
  • Stories and story comments (delivered as direct message)

    Note:

    Instagram stories will display like typical Instagram posts in Engage and filtering by stories is not available at this time.

  • Direct messages
  • Mentions and tags (e.g. mention of your Instagram Account in the text of a post, mention of your Instagram Account in a comment or comment reply, mention of your Instagram Account in a reel or reel comment, mention of your Instagram Account in a story (delivered as direct message), tag of your Instagram Account in the overlay of a photo or video)

    Note:

    Due to restrictions on Instagram's API, it will not be possible to display mentions or tags coming from promoted posts.

  • Number of Reactions (Likes) on public posts and comments

Twitter Content Supported in Engage

The following indexed content from connected Twitter Channels can be monitored in an Engage feed:

  • Own posts (with Likes and Retweet count) and post replies
  • Retweets created by the Channel 
  • Quoted Tweets (Retweet including the shared Tweet and additional text)
  • Promoted Tweets
  • Direct messages
  • Mentions and Retweet mentions
  • Number of Reactions (Likes) on public posts and comments

YouTube Content Supported in Engage

The following indexed content from connected YouTube Channels can be monitored in an Engage feed:

  • Own videos (including promoted), video comments, and comment replies
  • YouTube Shorts, comments, and comment replies
  • Number of Reactions (Likes) on public posts

LinkedIn Content Supported in Engage

The following indexed content from connected LinkedIn Channels can be monitored in an Engage feed:

  • Own LinkedIn Company Page posts, comments, and comment replies/nested comments
  • Dark posts
  • Number of Reactions (Likes) on public posts and comments

Note:

LinkedIn mentions, personal profile posts, and direct messages are not available to track in Engage.


TikTok Content Supported in Engage

The following indexed content from connected TikTok Channels can be monitored in an Engage feed:

  • Your Channel’s videos, along with the audio, description, music used, and all hashtags
  • Your video’s comments and comment replies
  • Number of Reactions (Likes) on public comments

Note:

TikTok content originating from any Channel other than your own (e.g. mentions of your Channel, comment author information (e.g. username, profile image, or verification status), any authors mentioned in comments, and comment sentiment) will not be visible in Engage.


WhatsApp Content Supported in Engage

Indexed direct messages from connected WhatsApp Channels can be monitored in an Engage feed.

Note:

WhatsApp group chats are not currently supported in Engage.


Google Content Supported in Engage

The following indexed content from connected Google Channels can be monitored in an Engage feed:

  • Reviews for connected business Channels (inclusive of the star rating and any optional review text left by the reviewer)

Note:

Your Google Reviews may have images attached to the reviews, but Google does not currently support retrieval of these images through their API. As a result, any images attached to your reviews will not be visible in Engage.

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