Introduction to Brandwatch Academy

Access unlimited on-demand courses and certificates on the Brandwatch product suite and register for live webinars with Brandwatch Academy. Follow along at your own pace with demonstrations of core functionality to get the most actionable insights from your data and effectively engage your customers.

In this article, find out more about Academy, who can access it, and what you can achieve.

What is Brandwatch Academy?

Brandwatch Academy is Brandwatch’s online learning resource that allows you and your colleagues to develop and advance your skills on the Brandwatch suite of products.

Brandwatch Academy homepage

With Brandwatch Academy, you can:

Access always-on learning materials

Access Brandwatch Academy for on-demand courses on the Brandwatch product suite and our most popular use cases. Follow along at your own pace with demonstrations of core functionality you need to get the most actionable insights from your data to effectively engage your customers.

Learn your way

Enroll in specific courses to upskill your usage of certain functionality within the Consumer Research and Social Media Management product suites, or join a live webinar to ask questions and get inspiration from other users just like you.

Work smarter

Explore comprehensive learning paths dedicated to teaching your favorite tools and their common use cases to help you learn and implement Brandwatch products in the most natural way possible. Master the basics to build your foundational knowledge, then deepen your understanding and personalize your setup with more advanced courses.

Share your success with certificates and badges

Test your knowledge with our exams and become the go-to Brandwatch whizz on your team, show your boss why you deserve that raise, and improve your perception and credibility with your professional network.

Who can access Academy?

All users with access to Brandwatch Consumer Intelligence or Social Media Management can log into the Academy without the need to create new accounts or register.

It is not possible for any external users (i.e. those without access to Consumer Research or Social Media Management) to log into the Academy, view content or courses, or gain certificates.

Navigating to Academy

To access Academy, you can visit the website directly at

While logged into Consumer Research or Social Media Management, you can also find a direct link to Brandwatch Academy at the bottom of your user home page.Brandwatch Academy link in Social Media ManagementBrandwatch Academy link in Consumer Research

Logging into Academy

If you visit Academy while you are already logged into either your Consumer Intelligence or Social Media Management account (via the same browser session), you will be logged in automatically.

Otherwise, you can click Sign In in the top, right-hand corner to enter your Brandwatch email address and log in:

Brandwatch Academy sign in button


Currently, it is not possible for Social Media Management users to log into Academy manually by clicking Sign In, unless the email address is also linked to a Consumer Intelligence account. We recommend that Social Media Management users instead log into Social Media Management first before accessing Academy in the same browser session.

Is there a cost?

No, the entire Academy is provided free of charge to all new and existing Brandwatch Consumer Intelligence and Social Media Management customers.

There is no option available for external users (i.e. those without a Brandwatch account) to purchase or utilize any Academy offerings.

What content will I find?

In Academy, you can access content focusing on all core Brandwatch products and the most popular use cases.


Individual courses and micro-courses allow you to upskill specific areas of your product knowledge — even if you're short on time. For each product, you can take an introductory course or choose from additional foundational content and advanced use cases.Brandwatch Academy courses

Learning paths

Learning paths will guide you through multiple targeted steps, advancing your knowledge on various areas of each product. Undertake a comprehensive training experience from start to finish. 

Click into each learning path to find out more about the course contents, who should take the course, and what information will be covered.Brandwatch Academy learning paths


Test your knowledge on each product and use case, earn an official certificate, and share with your network via LinkedIn. Click Get certified in Academy to choose from the available foundations and advanced certificates.Brandwatch Academy certificates


Participate in an upcoming webinar to gain practical skills in an engaging real-time setting, while also having the opportunity to connect with our team of Brandwatch experts and fellow users.Brandwatch Academy webinars

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Brandwatch Academy

The Brandwatch Academy is here

Access on-demand courses on the Brandwatch product suite, plus live events to enrich your knowledge.