Connecting a Facebook channel to Social Media Management allows you to explore your channel’s performance in Measure, create and view posts in Publish, interact with your customers in Engage, and much more. In this article, find out what types of Facebook channels you can connect, what access you’ll need, and how to connect your channel to Social Media Management.

Requirements for connecting Facebook channels

In order to successfully connect a Facebook channel to Social Media Management, you must first ensure the following:

• Make sure that you will be connecting a Facebook Page. It's possible to connect any existing Facebook Page to Social Media Management, including those in a Global Page structure. There are no requirements regarding the number of fans or how long the page has been in existence. Currently, it’s not possible to connect personal Facebook profiles, Facebook groups, or unpublished (hidden) pages.

  Tip:

  See our help center article on frequently asked questions regarding Global Pages in Social Media Management.

• Verify that you have Full Control access to the Facebook Page you would like to connect. You will need to ensure your personal Facebook account has Full Control of the Facebook Page through the Meta Business Suite.

Once you have met the above requirements, you can proceed in connecting your Facebook channel to Social Media Management.

Verifying Full Control access to a Facebook Page

In order to connect a Facebook channel to Social Media Management, you will need to ensure your personal Facebook account has Full Control of the Facebook Page through the Meta Business Suite.

When connecting a Facebook channel to Social Media Management, you will be asked to log into Facebook using your personal Facebook profile credentials. Facebook will determine which Facebook channels your personal profile has Full Control of. These channels will then show up as options for you to connect to Social Media Management.

To verify that you have Full Control access to a page, follow the steps below:

1. Begin by making sure you are switched into your personal Facebook profile, rather than the page. You can switch between your personal profile and your page by clicking on the profile icon in the top-right corner of Facebook and using the drop-down menu to switch between them.
2. Visit business.facebook.com to access the Meta Business Suite and choose the applicable page from the drop-down menu on the left-hand side.
3. Click on Settings at the bottom at the left-hand navigation sidebar.

   Warning:

   If you do not see the Settings cog icon at the bottom of the navigation sidebar in your Meta Business Suite, you do not have the permissions required to access the page. You will need to ask someone with Full Control in the Business Suite to either update your permissions, or connect the channel to Social Media Management themselves.

If you have Full Control access to a page and would like to add additional users with Full Control access:

1. After navigating to the page settings in the Meta Business Suite, click on People in the left-hand navigation sidebar. You will see all of the users who can access your page and what permissions they have.
2. To add a new user to your page, click Invite people in the top-right corner of the menu. Enter the user's email address to send them an invitation, and continue through the process to assign them Full Control access to the page.
3. To edit a user's access and make sure they have Full Control, click on a user in your People list, then click Manage under Business Portfolio Access. In the following pop-up window, make sure the Everything slider under Full Control is toggled on. Please note, this is a specific switch named Everything — toggling on every other slider on will not have the same result.

Connecting a Facebook channel to Social Media Management

Once you have followed the steps above to establish that you have Full Control to your Facebook Page through the Meta Business Suite, you can connect it to Social Media Management by following the steps below.

1. In Social Media Management's left-hand navigation sidebar, click the Manage settings (gear) icon and select Channel admin.
2. Click Add Channels in the top right.
3. Under Facebook, click Connect.
   
4. Click Connect to Facebook.
5. When the Facebook popup appears, log in with your personal Facebook profile credentials. If already logged into Facebook, click Continue as...
6. When prompted to select which Facebook pages you would like to use with Social Media Management, click Select All even if you currently don't want to connect all channels currently. Similarly, when prompted to select/deselect permissions for Social Media Management, make sure all permissions are granted. Please visit our article on Troubleshooting Revoked Facebook Page Permissions for full details on these requirements.
7. From the menu on the left, New and disconnected channels, check the box beside any channels you would like to connect.
8. Click Connect Channels.
9. From your list of teams in Social Media Management, select one or more teams to add your channel to.

   Note:

   You must select at least one team to add your channel to. Please visit our Managing Teams article for instructions on setting up a team in your organization.

10. Click Finish.

When complete, you will see your channel available in your channels list with a Connected status.

FAQs and troubleshooting