In Advertise, choosing a certain campaign objective will affect the options you have in each ad set and each ad under that campaign. This article sheds some light on the options you have down the road when you choose a certain campaign objective, such as which types of media you can use in your ads.
Below here, you'll see all campaign objectives available in Social Media Management, along with the unique options each will have at the ad set and ad level. Please be aware that you will still have all standard options available in addition to the objective-specific options.
- Awareness
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Show your ads to people most likely to recall them.
Ads: Create image, video, or carousel ads.
- Engagement
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Get more video views, post engagements, page likes, or messages.
Ad sets: The following destination types are available:
- On ad
- Facebook page
- Messenger
- Website
Ads: Create image, video, or carousel ads.
- Traffic
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Send people to your website, Messenger, or WhatsApp.
Ad sets: The following destination types are available:
- Messenger
- Website
Ads: Create image, video, or carousel ads.
- Leads
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Collect leads from people interested in your business.
Ad sets: The following destination types are available:
- Website
- Instant forms
Ads: Create image, video, or carousel ads, or choose an existing instant form to use.
- Sales
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Find people likely to purchase your product or service.
Ad sets: The following destination types are available:
- Messenger
- Website
Ads: Create image, video, or carousel ads.
- App promotion
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Get more people to install or engage with your app.
Ads: Create image, video, or carousel ads.