Promoting your content on social media is essential to reaching the right audience. With Social Media Management's Advertise product, you can supercharge your paid strategy through our seamless collaboration tools, dynamic reporting, and unique automation features.

What is Advertise?

Advertise is designed for viewing, creating, and managing paid content across Facebook, Instagram, and LinkedIn. You can also analyze your paid content's performance across over one hundred key performance indicators (KPIs).

All actions in Advertise are supported for Facebook and Instagram. For LinkedIn, some actions will still be restricted to LinkedIn's own Campaign Manager tool. All three networks support viewing ads and their paid insights.      

Getting started

Start by connecting a Facebook or LinkedIn ad account to Social Media Management. Once connected, the ad account will appear in the Advertise module through the top left drop-down menu. You can then create campaigns consisting of one or more ad sets (for Facebook) or campaign groups (for LinkedIn). 

Advertise user roles

You can set user permissions per ad account to reinforce your organizational structure and workflows.

You must have an Advertiser or an Analyst role for at least one ad account in order to access the Advertise module. The roles are assigned within Settings. If you don't have any ad accounts connected, or an ad account has been disconnected, an Administrator or a Team Lead can connect them and assign user roles.

Campaigns, ad sets/campaign groups, and ads

Campaigns, ad sets/campaign groups, and ads provide unique metrics on the performance of your advertising.

In the Campaigns section, for example, you can see the performance of your campaigns based on metrics like Conversions. For ad sets/campaign groups, you can see metrics on targeting, budget, and schedule. You can pick and choose these in the Statistics modules at the top of each section. You can also filter the results through the Filters menu in the top left.

Under the Statistics modules is a list of all your campaigns, ad sets/campaign groups, or ads, depending on which section you are in, and which filters you have chosen.

On the left side you can toggle between Active and Paused status. Further actions can be found by clicking the three dots on the far right. The available actions are determined by the network (Facebook or LinkedIn).

If you want to view all of the ad sets under a campaign, or view all of the ads under an ad set, select the Filter by this option.

Alternatively, you can also select any amount of Advertise assets in the list and click the Filter button at the top left to view all selected ad sets under the campaigns you selected, or all the ads under the ad sets you selected.

Creating campaigns and ad sets/campaign groups

If you are assigned the Advertiser user role, you can create campaigns by clicking the Create New Campaign button in the top right of the Campaigns section. This opens a pop-up menu that will guide you through the process.

After creating a campaign, you can create ad sets under it. Simply navigate to the campaign in the Campaigns section and choose Create Ad Set in the far-right menu for your campaign.

Unique to Social Media Management's platform are Smart Labels. With Smart Labels you can quickly create an ad by adding a predefined label to a post. It only takes a moment to set up and can save you a lot of time if you need to create many ads at once.

Eager to learn about Social Media Management's other tools? Continue your journey by visiting our other introductory articles.