Publish notifications alert both internal and external stakeholders to newly published posts on your channel. Your selected recipients will be sent an automated email upon your post's publication, along with an optional personal message. This can be useful for internal communication between team members, for collaboration with brand affiliates, and for employee advocacy campaigns.
In this article, learn how to create Publish notifications for your own posts.
Note:
The notifications discussed here are separate from the platform notifications that alert internal Social Media Management users to new approval requests or mentions from their team, as well as the email notifications associated with posts that have been shared externally.
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First, while creating or editing a post, click the Notifications button in the upper right corner of the post creator. This will open a popup window.
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From here, enter one or more names of Social Media Management users and/or email addresses of external stakeholders. There's no limit to the number of recipients that can be added. You can also add a personal message to accompany the notification.
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Finally, click Save to close the popup window. The counter next to the Notifications button will now show the updated number of recipients.
Any user can make changes to the post's selected recipients or notification message up until the moment the post is published, at which point Social Media Management will automatically send out the emails.
In addition to your message, the email will also include information about the published post and a link to the channel so the recipient can go directly to the network and see the new post natively.