With campaigns in Publish, you can equip your teams with the inspiration, assets, and framework required to execute successful social marketing campaigns across your local markets.

Publish campaigns will house all all of your preferences, such as the theme of the content you'll be running, the start and end date, the tone of voice, and the exact assets and copy to be used while the campaign is running. In the Publish calendar, your campaigns will display as a banner for the duration of the timeframe you select.

Creating a campaign

All Social Media Management users can create, edit, and delete campaigns. Here's how you create one:

1. Within Publish, click Create campaign from the top left or navigate to a day in the Publish calendar and click Add campaign.
2. In the Create campaign window, you will specify a title, a color, and the timeframe the campaign should run. Fill out the Description field with all information needed for your colleagues to successfully execute on the campaign. Add any relevant labels and check the Apply labels to Stock checkbox to have your labels automatically carry over to the content created from the campaign's stock items.

   Tip:

   You can use Smart Labels to auto promote all content created from the stock items of your campaign.

   Specify the teams responsible for running the campaign. Only users in those teams will see the campaign in their Publish calendar. Optionally, you can select a user to receive a reminder and specify when the reminder email should be sent. Lastly, you can check the Notify assigned teams checkbox in the bottom right to notify your selected teams via email that the campaign was created.

3. Switch to the Stocks tab and select stock items to be used by your local teams in the campaign. You can either create new stock items by adding brand new assets from cloud or local storage, or add existing assets from the Content Pool. Be sure to click Create Stock in the bottom right to save each asset.

4. Click Create campaign in the bottom right once your campaign information is ready.

You campaign will now be available in the Publish calendar and can be used by the assigned teams to create content from. Any assigned user can edit or delete the campaign for all other users.

Editing or copying a campaign

Clicking on a campaign in the Publish calendar will allow you to edit it at any time. If you apply any changes, be sure to click Save changes. If desired, you can click Copy to copy the campaign.

A copied campaign will include any pre-filled data you included in the original campaign. You may make any changes needed and click Save changes to save your copied campaign to the Publish calendar.

If you make changes to a campaign before copying it, you will see options to either Save changes or Save and Copy.

Creating content from campaigns

To create or schedule posts using the stock items in a campaign, you can click the campaign in the Publish Calendar and navigate to the Stock Items tab. All assets provided there can be copied to a new post in the Publish Editor. Any media assets, text, and labels are automatically copied over. The post can be assigned to a Channel and can be edited in the Publish Editor like any other content.