After you connect your TikTok ad account to Social Media Management, you can track your account's campaigns, ad groups, and ads in Advertise. In this article, learn how to navigate your TikTok ad account metrics in Advertise. 

Navigating your TikTok campaigns, ad groups, and ads

In Advertise, you will see an Ad account drop-down menu in the left-hand navigation sidebar. Use this dropdown to select the TikTok ad account you would like to view. 

When viewing a TikTok ad account in Advertise, you will see three sections: campaigns, ad groups, and ads. 

Campaigns

The Campaigns section offers a Statistics section and a list of all of your TikTok campaigns beneath it. For each campaign, you will see its status, name, four customizable KPIs, budget (linked to the ad group), and its objective. If you click on a campaign, you will see its associated ad groups. 

Ad groups

All of the ad groups in your ad account will be visible under the Ad groups section. For each ad group, you can see its status, name, four customizable KPIs, budget, and objective.  

Ads

All TikTok ads that you have created are visible in the Ads section. For each ad, you will see its status, name, four customizable KPIs, and the ad's end time. 

Filtering and editing options

For each campaign and ad group, you can use the Actions (three dots) icon to the right of it to access filtering and editing options: 

Filter by this: Filter by the specific campaign or ad group.

Viewing statistics

When viewing campaigns, ad groups, or ads, the Statistics dashboard will give you an overview of the performance of each based on the metrics and time period that you have chosen. You can see data going back up to two years from the date that you connected your TikTok ad account to Social Media Management. 

By default, you will see four KPIs in the dashboard — Spent, Video Views, Clicks, Engagements — but you can customize the KPIs at any time using the Pencil icon to open the statistics picker. 

Check out our TikTok KPIs in Advertise to see all of the TikTok metrics available in Advertise to help you analyze your campaign and ad performance. 

Analyzing performance

The Statistics dashboard offers performance data on three different levels for the time period that you have selected (data for the current month is displayed by default): 

• Aggregated data for all your campaigns/ad groups/ads for the chosen period: Data will display for each of the four chosen KPIs under the graph.
  
• Daily results: When hovering with your mouse on a specific day in the graph, you will see daily results for your campaigns/ad groups/ads.
  
• Performance for each campaign/ad group/ad: In the table view below the graph, you will see four customizable KPIs of your choice for how well each campaign/ad group/ad has performed. 
  

Search and filter

Whenever you need to view data for a specific campaign, ad group, or ad, you can quickly do so by clicking Filters in the top-left corner of the section. 

You will see a number of filtering options including: 

• Status: Filter by the status of the object (Active, Paused, Deleted, etc.).
• Objective: See results only for specific campaign objectives.
• Budget type: Daily, Daily optimized, Lifetime, None.
• Special Industry: Housing, Credit, Employment.