Channel metrics measure the performance of your entire channel during the selected date range, including any new activity on posts published before the selected date range.
X (Twitter) offers channel metrics natively in the Overview section of its Analytics tool. Many of these metrics are also available in Measure.
In this article, learn more about X (Twitter) channel metrics and why Measure's results may differ from X (Twitter)'s native reporting.
In this article:
Network rules
How much historical data is available for X (Twitter) channel metrics?
X (Twitter) channel metrics will only be available moving forward in time from the moment your first connect your channel.
How often are X (Twitter) channel metrics refreshed?
X (Twitter) channel metrics receive a data refresh once every 24 hours at 7AM UTC.
Do X (Twitter) channel metrics include paid data?
X (Twitter) channel metrics are always organic.
Metrics rules
| Metric | Definition | Widgets |
| Fans | The number of people who followed your channel as of the selected end date. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
| Following | The number of people your channel followed as of the selected end date. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
| Listed | The number of public lists your channel was included in as of the selected end date. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
| Net listed | The difference between the number of public lists your channel was added to and the number of public lists it was removed from during the selected date range. | Key Metrics, Channel Comparison, Time Series, Network Comparison |
| Net new fans |
The difference fans lost and fans gained during the selected date range. This metric will be a negative number if you lost more fans than you gained. |
Key Metrics, Channel Comparison, Time Series, Network Comparison |
| Net posts and reposts (retweets) | The difference between the number of posts published and posts deleted by your channel during the selected date range. This includes reposts (retweets) and unreposts (unretweets). | Key Metrics, Channel Comparison, Time Series, Network Comparison |
| Posts and reposts (retweets) | The number of posts and reposts (retweets) published by your channel during the selected date range. | Key Metrics, Channel Comparison, Time Series, Network Comparison |