Filtering in Content Performance Dashboards

Get a better understanding of your performance by narrowing down the posts on display in your Content Performance widget. Using the available filtering options, you can choose to include or exclude posts based on their labels, media type, promotion status, and visibility. This article will show you how to apply the different filtering options.

Applying and Removing Content Performance Filters

To get started filtering your posts in a Content Performance dashboard, please follow the steps below:

  1. Visit any Content Performance dashboard, or any dashboard containing a Content Performance widget. Click the ellipsis (three dots) icon in the top-right corner, then click Edit.
  2. Click Filter on the top right of a widget in the dashboard.
  3. Choose from the filter options available.
  4. Choose + Add New Filter to add more filters if applicable.
  5. Click Save Changes.

At any time, you can choose to add more filters or remove filters by following the steps below:

  1. Visit your dashboard.
  2. Select Filter on the top right of the Content Performance widget.
  3. Choose either + Add New Filter or Remove this filter as shown below.
  4. Click Save Changes.


Please see below for more information on the different filter options available.

Labels Filter

If you have applied labels to your posts, you can use the Labels filter to view posts which have had any labels applied, posts which match only certain labels, or posts which are unlabeled. You can choose from the options listed below:

Containing any of (specified labels)
After choosing one or more labels, posts which match any of the chosen labels will be displayed.
Containing all of (specified labels)
After choosing one or more labels, posts containing all of the chosen labels will be displayed.
With any label
Posts which have had any labels applied will be displayed.
Without any label
Only unlabeled posts will be displayed


Type Filter

Choosing the Type filter allows you to choose which types of posts you’d like to include in your widget. You can select one or more options from the list below:

Posts that contain images (e.g. single image, multiple image, carousel (Instagram) and album posts).
Posts containing videos (e.g. video posts or Instagram Reel posts).
Posts with any link attachments. Posts with a link in the text but no link attachment will not be included.
Posts that contain text only. Posts with any media or link attachments will not be included.


Promotion Status Filter

Using the Promotion Status filter, you can choose between Promoted and Not Promoted to include or exclude Facebook or Instagram posts which have received paid impressions.


Currently this filer is only applicable to Facebook and Instagram content. Choosing Not Promoted will exclude Facebook and Instagram promoted content, but both promoted and organic content from other networks will still be included.


Post Visibility Filter

Choosing the Post Visibility filter allows you to view only Facebook and Instagram posts which are either dark, or else visible on your page’s timeline.

By default, dark posts with no reach will be excluded from your Content Performance widget. Using the Dark Visibility filter, you can choose to include those without reach.


Currently, this filter is only applicable to Facebook and Instagram content. Choosing Timeline will include timeline posts from Facebook and Instagram along with all posts from other networks. Choosing Dark will only include Facebook and Instagram dark posts.


Placement Filter

With the Placement filter, you can narrow down your content to include only Instagram Stories, only IGTV posts, or all timeline (page) posts from all networks.


Due to API restrictions, Facebook stories cannot be included in Measure Dashboards. Choosing Story when adding a Placement filter will only display Instagram stories.


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