In addition to the many sources for Listen mentions, you can add both owned and non-owned targeted data sources to Listen to track conversations on Facebook and Instagram. In order to remain compliant with Facebook’s policies, you will need to authenticate your owned Facebook pages and Instagram Business or Creator accounts before adding any targeted data sources in Listen. Once you have authenticated your accounts, you can pick and choose which targeted data sources to start tracking to get the best insights for your organization.
Social Media Management users will need a user role of Team Leader or Admin to add targeted data sources to Listen.
In this article:
- What Targeted Data Sources Are Available?
- Adding Targeted Data Sources
- Deleting Targeted Data Sources
- Targeted Data Source Limits
What Targeted Data Sources Are Available in Listen?
In Listen, it’s possible to track several different sources for Facebook and Instagram content:
- Owned Facebook page
- A Facebook page your organization owns. Tracking your own Facebook page gives you access to the page’s posts and ads along with all comments.
- Owned Instagram account
- An Instagram Business or Creator account your organization owns. Tracking your own Instagram account gives you access to all media published by the account, all comments on the account’s media, and all tags and mentions of the account.
- Non-owned Facebook page
- A Facebook page that is not owned by your organization, such as a competitor's Facebook page. Tracking a non-owned Facebook page gives you access to the page’s posts and comments.
- Non-owned Instagram account
- An Instagram Business or Creator account that is not owned by your organization, such as a competitor's Instagram account. Tracking a non-owned Instagram account gives you access to the account’s posts.
- Instagram Hashtag
- Any existing Instagram hashtag. Selecting any Instagram hashtag allows you to track all public posts and media shared using the hashtag. Stories are not included.
With the exception of hashtags, 365 days of historical data will be available when you add a targeted data source to Listen. For hashtags, data will begin collecting from the date the hashtag was added as a targeted data source. After you add a targeted data source, it can take up to an hour for the data to be available in Listen.
Adding Targeted Data Sources to Listen
To track Facebook and Instagram targeted data sources in Listen, whether owned or non-owned, you will be asked to connect to Facebook in order to authenticate your owned Facebook page(s) and linked Instagram Business or Creator accounts. When adding a new data source, you may be asked to enter your Facebook account login details if you haven’t authenticated a Facebook account with Social Media Management yet. If you haven’t linked your Instagram Business account(s) to a Facebook account, see our article on Connecting Instagram Channels for instructions.
In Listen, click on the Data Management cog icon in the top-right corner:
The Data Management panel will display all of the targeted data sources you have currently connected to Listen, along with the name, username, ownership, tracking start date, and status of each data source. Use the tabs for Facebook pages, Instagram accounts, and Instagram hashtags to filter by the type of data source. The Who’s connected? tab will display which users from your organization have authenticated targeted data sources.
Track a new targeted data source by clicking on the Add Data Sources button in the top-right corner:
Adding an owned Facebook page or Instagram account
- After clicking to add a data source, select Owned Facebook Pages and Instagram accounts and click Next.
- Click Connect with Facebook and complete the authentication steps.
- After authentication, select the pages you want to track and click Track.
- A green pop-up notification will appear for any new sources that were successfully added to Listen.
Adding a non-owned Facebook page
- After clicking to add a data source, select Other Facebook Pages and click Next.
- Enter the Facebook page(s) you would like to track in the text box, or upload a CSV file, and then click the Track button. You can bulk enter/upload multiple Facebook pages to track at a time.
If using the text box, you can enter multiple Facebook page URLs, usernames, or Facebook page IDs separated by a comma or space and pressing the Enter key. If uploading a CSV, click the question mark icon next to the Upload CSV to get guidance on formatting your CSV.
Adding a non-owned Instagram account
- After clicking to add a data source, select Other Instagram Pages and click Next.
- Enter the Instagram account(s) you would like to track in the text box, or upload a CSV file, and then click the Track button. You can bulk enter/upload multiple accounts to track at a time.
If using the text box, you can enter multiple Instagram usernames separated by a comma or space and pressing the Enter key. If uploading a CSV, click the question mark icon next to the Upload CSV to get guidance on formatting your CSV.
Adding Instagram hashtags
- After clicking to add a data source, select Instagram Hashtags and click Next.
- Select an existing Instagram account you have authenticated to track hashtags with. Enter the hashtags you would like to track in the text box. When finished, check the acknowledgement checkbox and then click the Add button to add your hashtags to Listen.
Instagram hashtags have a specific quota and limitation on how soon they can be removed from Listen. Visit the section below on Instagram hashtag limits to learn more.
Tracking non-owned Instagram accounts in a Guided Search
For convenience, you can also select non-owned Instagram accounts to track when using the Guided Search interface:
- Click on the Search bar on the Quick Search tab, and select Search for a brand.
- Scroll down to Social accounts and select Non-owned Instagram Business Accounts.
- Select the accounts you want to track, click Add, and then click Search.
Deleting Targeted Data Sources
From the Data Management panel, you can delete a targeted data source at any time by clicking on the trash can icon to the right of the data source.
Targeted Data Source Limits
In Listen, your organization can add and track up to 1,000 targeted data sources. This means that each time you choose to add a new targeted data source (e.g. an owned Facebook page, an owned Instagram Business or Creator account, a non-owned Facebook page, a non-owned Instagram account, or an Instagram hashtag), you will contribute to your total count of data sources used.
You can see a count of your targeted data source usage from the Data Management menu, which displays how many targeted data slots you have used and how many you still have available:
Instagram hashtag limits
In Listen, you can track up to 30 Instagram hashtags as targeted data sources. When adding hashtags to track, you will see an acknowledgment box warning you that the hashtags you add will count towards your hashtag quota, and that any added hashtags cannot be deleted for at least seven days. Any added hashtags will also count towards your total targeted data source limit.