Profiling Your Customers in Engage

Profile cards in Engage give you a quick but rich insight into who you are engaging with. They are displayed on the right-hand side of your conversations. The profile cards contain an overview of key customer information, such as historical activities, internal notes, and you can link directly to the profile card within the Audience explorer.

This provides valuable context to create more personalized customer engagement and service on social.

profile card in engage
  • Edit user information directly within Engage which will update their Audience profile card in the Audience explorer.
  • See and add Labels.
  • Get a quick overview about past conversations (Activities tab).
  • Add Notes from Engage and @mention other Social Media Management users to alert their attention to this profile.
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