Find out which exciting new releases made it to the Falcon platform in February, 2022.

Listen | Powered by Brandwatch

New sentiment model

Listen just upgraded and improved the sentiment analysis model that determines the sentiments of the Listen mentions. The new changes include:

• 18% increased accuracy
• 16 more supported languages
• sentiments for no language posts (i.e. emoji posts)

The accuracy of the new sentiment model is estimated to be between 60 and 75%. Studies have shown that 80% of the time two people will agree on the sentiment of a tweet, and Listen continues to test models that would further improve accuracy on the widest range of cases. You can see a list of all the supported languages for sentiment analysis here.

Engage

Keyboard shortcuts in Engage

Now you don’t need to click Comment/Reply every time you want to send your message or comment in Engage. Instead, you can hit Ctrl+Enter if you are using Windows or Cmd+Enter for Mac. You also get reminded for this keyboard combination if you hover your mouse over the Comment/Reply button.

Publish

Search in Channel selector when creating a post

Now you can search by channel name when choosing the channel where you want to post. You can also switch between networks, keeping the search keywords if you realize you want to post on another network.

Advertise

New Ad Campaign creation look

The creation of Ad Campaigns workflow has received a new modern look. Now you are able to create new and edit already existing campaigns in a more intuitive and easier way.