Adding Tags to Posts

Tagging in your posts offers a host of benefits, such as allowing you to acknowledge others, link customers to your other profiles, tap into a localized audience, notify partners, and increase your post's potential for engagement and promotional opportunities.

In this article, find out what tags are available for each network in Publish, and how to add tags to your posts.


Who/What Can I Tag on Each Network?

The information you can add to your posts in Social Media Management varies per network. Use the table below to find out what you can tag.

Type of Tag Facebook Twitter LinkedIn Instagram
Tag a personal profile in text
Tag a page/company page in text
Tag a person or page in an image
Add a location
Tag a Business Partner
Tag a product

Facebook

Tagging a public Facebook Page in the text of a post

While creating any Facebook post in Social Media Management, you can tag any public Facebook Page. However, due to API restrictions, it’s not possible to tag personal accounts. In Publish, it's possible to tag up to 20 Pages in the text of a post. To get started, please see the steps below:

  1. In the text box, enter the @ symbol.
  2. Type to search for the Page name. Results will populate below.
  3. Locate and select the applicable Page.
    Screen_Shot_2022-11-17_at_11.10.52_AM.png
  4. Once selected, the Page will appear tagged in blue in both the text box and post preview on the right.
    Screen_Shot_2022-11-17_at_11.11.40_AM.png

Tip:

When searching for a Page, enter the name of the Page as it appears on the profile, rather than the Page ID, handle, or URL.

Tagging a Business Partner

When you tag a Business Partner in your post, you will create Branded Content — content that features, or is influenced by, a Business Partner for an exchange of value. This type of content is also referred to as Paid Partnership or Handshake posts.

As a bonus, the tagged Business Partner can see the performance of these posts and even promote them.

Warning:

Before you can create Branded Content, your Page needs to request access from Facebook.

  1. Below the text box, click Tag Business Partner.
  2. Type to search for the Business Partner’s Page.
  3. Select the applicable Page. For help locating the correct Page, double-check the number of fans listed on the right-hand side.
    Screen_Shot_2022-11-17_at_11.14.05_AM.png

Once added, your Business Partner will be displayed in the post preview on the right-hand side of the page along with a Paid Partnership notice.

Adding a location

Adding a location to your Facebook post allows you to check in at a destinations, geographical locations, and businesses. To get started, follow the steps below:

  1. While creating a Facebook post, click Add Location.
  2. Type to search for a location.
  3. Select the applicable location.
    mceclip7.png

Please bear in mind that the results populated are based on Facebook’s algorithms which consider your Page’s location and other characteristics. As a result, searching for the same location while creating posts on different Pages may offer slightly different results, or results may not appear in the same order.


Twitter

Tagging a Twitter account in the text of a post

While creating any type of Twitter post, you can tag any public Twitter account in the text of the post. The account does not need to be verified. Please follow the steps below:

  1. In the text box, enter the @ symbol.
  2. Type to search for any public Twitter profile. Results will populate below.
  3. Locate and select the applicable Page.
    Screen_Shot_2022-11-17_at_11.18.48_AM.png
  4. Once selected, the Twitter Account will appear tagged in blue in both the text box and the post preview on the right.
    Screen_Shot_2022-11-17_at_11.19.10_AM.png

Adding a location

Due to Twitter's security policy, you'll need to enable location tagging on Twitter natively before being able to add locations to Tweets via Social Media Management.

Follow the steps below to enable location tagging on Twitter:

  1. Log into your Twitter account.
  2. From the bottom of the left-side menu bar, click More.
  3. Navigate to Settings and privacy > Privacy and safety > Location information.
  4. Make sure that the option Add location information to my Tweets is enabled.mceclip12.png

Once enabled, you can add locations via Social Media Management when creating a new Twitter post. Please follow the steps below:

  1. Below the text box, click Add Location.
  2. Type to search for a geographical location (e.g. a place, town, city, state, region, or country). Results will appear below.
  3. Select the applicable location.
    mceclip14.png

Similar to Facebook, Twitter’s algorithms may produce slightly different results when searching for locations on different Twitter accounts.

Note:

When adding location information to Twitter posts, it’s only possible to tag geographical locations, as opposed to businesses and venues such as bars and restaurants.


LinkedIn

Tagging a Company Page in the text of a post

While you're creating a LinkedIn post, you can choose to tag any public Company Page in the text of the post. However, due to API restrictions, it’s not possible to tag personal accounts. To get started, please see the steps below:

  1. In the text box, enter the @ symbol.
  2. Type to search for the Page name. Results will populate below.
  3. Locate and select the applicable Page.
    Screen_Shot_2022-11-17_at_11.21.47_AM.png
  4. The Page will appear tagged in blue in the text box and post preview.
    Screen_Shot_2022-11-17_at_11.22.05_AM.png

Instagram

Tagging an Instagram profile in the text of a post

Tagging Instagram profiles is unique to tagging users on other networks in Social Media Management. In the text box, rather than entering @ and searching and selecting the user, you can simply enter the @ sign followed immediately by the complete handle/username. In Publish, it's possible to tag up to 20 users in the text of a post.

The user will not appear to be tagged in the text box or the post preview, but when the content goes live, the user will be tagged in the post. Please see the before and after example below:

Screen_Shot_2022-11-17_at_12.36.52_PM.png

Screen_Shot_2022-11-17_at_12.37.26_PM.png

It’s possible to tag any Instagram handle, including personal, business, and creator accounts.

Note:

It’s not possible to tag Instagram users when creating stories because stories must be published via our Hub mobile app rather than Social Media Management directly. To learn more, please see our full steps for creating and publishing Instagram stories.

Tagging an Instagram profile in an image

Once you have uploaded an image, you can tag up to 20 public Instagram accounts in the image, whether it’s a personal, business, or creator account. However, due to Instagram’s API restrictions, it’s not possible to tag private accounts in images. Please see the steps below to get started:

  1. Upload an image to create an image post.
  2. Below the thumbnail, click Tag Users.
  3. When the enlarged image opens, click on the area of the image you would like to tag.
  4. On the right, under Tag user, type the complete Instagram handle/username.
  5. Click Add Tag.
    Screen_Shot_2022-11-17_at_11.50.36_AM.png
  6. Repeat to tag as many users as needed.
  7. Click Save.
  8. Once tagged and saved, you can click Tag Users or hover over the post preview on the right to review existing tags.
    Screen_Shot_2022-11-17_at_11.51.26_AM.png

Adding a location

Adding a location to your Instagram post allows you to check in at a destinations, geographical locations, and businesses. You can tag one location per post. To get started, follow the steps below:

  1. Below the text box, click Add Location.
  2. Type to search for any location, business, or venue. Results will appear below.
  3. From the list, select the applicable location.
    mceclip24.png

Similar to Facebook, Instagram's algorithms may produce slightly different results when searching for locations on different Instagram accounts.

Tagging a product in an image or video

Adding product tags to Instagram posts in Publish is possible for any of your channels that have a live  Instagram shop.

Note:

Before using this feature, you will need to reconnect your Instagram channel to grant Social Media Management permission to access your product tags in Instagram. Please contact our Support team if you need any assistance.

In Publish, product tags can be added to Instagram single-image posts, single-video posts, and carousel posts. Up to five tags can be added per single-image and single-video post. In carousel posts, up to five tags can be added per carousel item and up to 20 tags total per carousel post. Product tags can also be added to previously published posts.

Note:

At this time, product tags are not supported for stories and reels.

To add product tags to an Instagram post in the Publish Editor, make sure you have uploaded an image or video to your post, and then click the Tag Products button in the Post panel to search for and add your product tags. (If the specified Instagram channel does not have a shop, or the channel was not reconnected to allow permissions for product tags, then the Tag Products button will not display in the Publish interface).

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