Creating Text Posts

Text posts consist of just the written word, without any media files or link preview cards attached. In a landscape dominated by visual storytelling, it can be refreshing to share the occasional plain text update.

A text post can also form the basis for many other post types, so that your copy can accompany the media you're sharing. This article can help you construct the text part of your post, even if you'll want to end up with an image or link post, for example. Consult our Supported Post Types article for further information.

Creating a Text Post

All networks support a text component as part of your posts. However, Instagram requires you to add at least one media file in addition to your copy. All other networks support plain text posts without any media attachments. Here's how you can add and customize your post copy for any type of post:

  1. In the Publish module, click Create Post in the top left.
  2. Choose the network and Channels you want to publish your post to.
  3. Within the Publish Editor, type or copy your text into the text box in the top left. Some networks have limitations to the amount of characters you can use, shown in the bottom right of the text box.


    Copying content over from a text editor? Be sure to paste your text using Cmd/Ctrl + Shift + V. This keyboard shortcut ensures that your content does not contain hidden formatting that can cause issues with your post layout.

  4. Consider any further customizations to your copy, such as emoji, @mentions, branded content, or tagging a location.
  5. Once you're happy with your post, click the Publish, Schedule, or Send for Approval button.

Customization Options for Text Posts

In-text links

There is a difference between links in your post copy and an actual link post. The latter consists of your post copy in addition to a link preview card with more information about the link.


Adding a clickable link to your post copy without generating a link preview can be done in the following way:

  1. Add your copy, including the link, to the text box in the Publish Editor.
  2. If no other attachments have been added yet, Social Media Management might automatically create a link preview card.
  3. Click Remove Link below the post text box to remove the link preview card while keeping the link in your post text.


    Twitter automatically creates a link preview card for your post if no other media was attached. Due to API limitations, Social Media Management can't show the link card in the preview of the post.
  4. Consider shortening the URL for a better-looking link. You can also add a Tracking Template through the Advanced URL-shortening options.


Pages and profiles can be @ mentioned in your copy. Per network, there are slight differences to the API support for this feature. For all types of mentioning, you can simply type the @ symbol followed by the name of the page or profile you'd like to mention. A dropdown menu will appear from which you can choose the right item.

For Facebook and LinkedIn posts, you can mention pages but not user profiles. Twitter supports mentions of all profiles, while Instagram does not currently support mentions through their APIs.


Hashtags can be added to your copy by adding the # symbol in front of a word. For Facebook and Twitter posts, Social Media Management's post previews will show them as blue clickable hashtags in your post text.


Instagram and LinkedIn hashtags will not appear as blue clickable hashtags in the post preview, but will convert to hashtags once your post gets published.


The bottom right of the text box contains an emoji menu. They can be used In all posts for all supported networks.

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