The Network Comparison content widget compares your content metrics across two or more networks. In this article, learn about the Network Comparison widget, how you can customize the widget, and what metrics are supported.
In this article:
Network Comparison content widget features
The Network Comparison content widget provides aggregated metrics of your posts published during the selected period by network (Facebook, Instagram, TikTok, LinkedIn, X (Twitter), YouTube, or Pinterest). You can use it to compare your average post performance across your portfolio.
You can select up to eight metrics per widget and represent your data in four views:
- List view
- Vertical bar chart
- Horizontal bar chart
- Donut chart
The Network comparison widget supports the following customizations and metrics:
- Customize channels
- Customize date range
- Edit metrics
- Edit widget view
- Edit value type (absolute vs. percentage change)
Beta widget specifications
Please be aware that this widget is currently in beta status. Our beta widgets utilize a new infrastructure to offer improved features, but also have some limitations while they are in development:
- Beta widgets have most of the metrics broken down by organic and paid with the networks supported, providing more comprehensive data.
- Beta widgets have more advanced logic to detect if a post has no exposure based on views, impressions, reach, compared to our previous widget models which only used reach.
- Beta widgets do not support Meta ads metrics when an ad account is connected.
- Beta widgets do not support filtering by ad account or the ad meta platform filter.
Note:
Please be aware that data in this widget is reliable back to August 1, 2025. Previous historical data could be missing until a complete backfill is completed. Data is limited to 10,000 posts when processing the metrics.
Supported metrics
The Network Comparison content widget supports the following metrics:
| Metric | Description | TikTok | X (Twitter) | YouTube | ||||
|---|---|---|---|---|---|---|---|---|
| Number of posts | Number of posts published during during the selected period | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Engagements |
Facebook (Total): Reactions, Comments, Shares (Total) Instagram (Organic): Reactions, Comments, Shares and Saves.
TikTok (Total): Reactions, Comments and Shares X (Total): Reactions, Comments, Shares and Saves
Youtube (Total): Reactions, Comments, Shares
LinkedIn (Organic): Reactions, Comments, Shares Pinterest (Total): Reactions, Comments, Saves |
✓ (Total) Reactions + Comments + Shares Saves not supported by Facebook API |
✓(Organic) Reactions + Comments + Shares + Saves Stories only include comments/replies |
✓(Organic) Reactions + Comments+ Shares
LinkedIn natively Reaction, Comments, Shares, Follows and Clicks Follows is not supported by LinkedIn API For Clicks, refer to our Interactions metric. |
✓(Total) Reactions + Comments + Shares
Saves will be added in Q1 26 |
✓(Total) Reactions + Comments + Shares + Saves
X refers to Saves as Bookmarks |
✓(Total) Reactions + Comments + Shares
Reactions = Likes + Dislikes |
✓(Total)
Pinterest natively includes Clicks in their definition of Engagement. User our Interaction metric to include Clicks. |
| Organic engagements | The reactions, comments and shares (organic saves not supported) trough organic means. | ✗ | ✓ | ✓ | ✗ | ✓ | ✗ | ✗ |
| Paid engagements | The reactions, comments and shares (paid saves not supported) trough paid means. | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Reactions | The number reactions or likes in your posts published during the selected period. Organic and paid for Facebook, Youtube, Pinterest, X. Organic for Instagram and LinkedIn. |
✓ (Total) Likes |
✓ (Organic) Likes |
✓ (Organic) Reactions |
✓ (Total) Likes |
✓ (Total) Likes |
✓ (Total) Likes + Dislikes |
✓ (Total) Likes |
| Organic reactions | The number of reactions or likes in posts of your page (excluding ads) published during the selected period. | ✗ | ✓ | ✓ | ✗ | ✓ | ✗ | ✗ |
| Paid reactions | The number of reactions or likes in ads posts published during the selected period. | ✗ | ✓ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Dislikes | The total number of dislikes on a YouTube video. | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ |
| Comments | The number comments in your posts published during the selected period. Organic and Paid for Facebook, Youtube, Pinterest, X. Organic for Instagram and LinkedIn. | ✓ (Total) | ✓ (Organic) | ✓ (Organic) | ✓ (Total) | ✓ (Total) | ✓ (Total) | ✓ (Total) |
| Organic comments | The number of comments in posts of your page (excluding ads) published during the selected period. | ✗ | ✓ | ✓ | ✗ | ✓ | ✗ | ✗ |
| Paid comments | The number of comments in ads posts published during the selected period. | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Shares |
The number shares in your posts published during the selected period. Organic and paid for Facebook, Youtube, TikTok and X. Organic for LinkedIn and Instagram Facebook (Total) Youtube (Total)
|
✓ (Total) |
✓ (Organic) Stories not supported |
✓ (Organic) | ✓ (Total) | ✓ (Total) | ✓ (Total) | ✓ (Total) |
| Organic shares | The number of shares in posts of your page (excluding ads) published during the selected period. | ✗ |
✓ Stories not supported |
✓ | ✗ | ✓ | ✗ | ✗ |
| Paid shares | The number of shares in ads posts published during the selected period. | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Saves | The number saves or bookmarks in your posts published during the selected period. Organic and paid for X and Pinterest. Organic for Instagram | ✗ | ✓ (Organic) | ✗ | ✗ | ✓ (Total) | ✗ | ✓ (Total) |
| Save rate | The percentage of post/pin saves relative to the total number of impressions. | ✗ | ✓ (Organic) | ✗ | ✗ | ✓ (Total) | ✗ | ✓ (Total) |
| Impressions | The number of times the post/story/pin was shown in a person’s screen. Impressions are equal to Video views in Youtube and Tiktok; and Views for Facebook, Instagram and X . Organic and paid for Facebook, X, TikTok, Youtube, Pinterest. Organic for LinkedIn and Instagram. |
✓ (Total) Impressions = Views from Nov 15th 2025. |
✓ (Organic) Impressions = Views |
✓ (Organic) |
✓ (Total) Impressions = Video views |
✓ (Total) Impressions = Views |
✓ (Total) Impressions = Views |
✓ (Total) |
| Organic impressions | Impressions delivered through unpaid means. |
✓ Organic Impressions = Organic Views from Nov 15th 2025 |
✓ Organic Views |
✓ | ✗ | ✓ | ✓ | ✗ |
| Paid impressions | Impressions delivered through paid means. | ✓ | ✗ | ✗ | ✗ | ✓ | ✓ | ✗ |
| Views | Total number of times the post has been viewed. For Instagram Stories, this corresponds to the Impressions value. | ✓ (Total) | ✓ (Organic) | ✗, it is called impressions in LinkedIn | ✓ Video views |
✓ (Total) | ✓ (Total) | ✗, it is called impressions in Pinterest |
| Reach | The number of people that saw the post/story/reel in their feed published during the selected period. Use the AVERAGE to get accurate aggregated number of people reached on average per published post. TikTok data can take up to 48 hours. Organic and paid for Facebook and TikTok. Organic for LinkedIn and Instagram. | ✓ (Total) | ✓ (Organic) | ✓ (Organic) | ✓ (Total) | ✗ | ✗ | ✗ |
| Organic reach | The number of people that saw the post/story/reel in their feed trough organic means published during the selected period. Use the AVERAGE to get accurate aggregated number of people reached on average per published post trough organic means. | ✓ | ✓ | ✓ | ✗ | ✗ | ✗ | ✗ |
| Paid reach | The number of people that saw the post in their feed trough paid means published during the selected period. Use the AVERAGE to get accurate aggregated number of people reached on average per published post trough paid means. | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Frequency | On average how many times a person saw your post. Formula: Impressions / Reach. | ✓ (Total) | ✓ (Organic) | ✓ (Organic) | ✓ (Total) | ✗ | ✗ | ✗ |
| Engagement rate | Total engagements as a percentage of the impressions in posts published during the selected period. Formula: 100 * (Reactions + Comments + Shares(not PI) + Saves (IG , X and PI)) / Impressions. Organic and paid for Facebook, TikTok, X, Youtube, Pinterest. Organic for LinkedIn and Instagram. | ✓ (Total) | ✓ (Organic) | ✓ (Organic) | ✓ (Total) | ✓ (Total) | ✓ (Total) | ✓ (Total) |
| Organic engagement rate | Total organic engagements as a percentage of the organic impressions. Formula: 100 * (Organic Reactions + Organic Comments + Organic Shares) / Organic Impressions. | ✗ | ✓ | ✓ | ✗ | ✓ | ✗ | ✗ |
| Paid engagement rate | Total paid engagements as a percentage of the paid impressions. Formula: 100 * (Paid Reactions + Paid Comments + Paid Shares) / Paid Impressions. | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Engagement rate (reach) | Total engagements as a percentage of the reached people. Formula: 100 * (Reactions + Comments + Shares + Saves (IG)) / Reach. Organic and Paid for TikTok and Facebook. Organic for LinkedIn and Instagram. | ✓ (Total) | ✓ (Organic) | ✓ (Organic) | ✓ (Total) | ✗ | ✗ | ✗ |
| Link clicks | The number of clicks on a link in the post or pin. Outbound clicks on Pinterest | ✓ (Total) | ✗ | ✗ | ✗ | ✓ (Total) | ✗ | ✓ (Total) |
| Organic link clicks | Clicks on a URL or preview card in a Tweet through organic (non-promoted) reach. | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Paid link clicks | Clicks on a URL or preview card in a Tweet through paid (promoted) reach. | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Link CTR | The link clicks as a percentage of the impressions. Formula: 100 * Link clicks / Impressions | ✓ (Total) | ✗ | ✗ | ✗ | ✓ (Total) | ✗ | ✓ (Total) |
| Organic link CTR | Percentage of organic impressions that resulted in a link click. | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Paid link CTR | Percentage of paid impressions that resulted in a link click. | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Engagement and link rate | Total engagements and link clicks as a percentage of impressions. Formula: 100 * (Engagements + Link Clicks) / Impressions. | ✓ (Total) | ✗ | ✗ | ✗ | ✓ (Total) | ✗ | ✓ (Total) |
| Engagement and link rate (reach) | Percentage of people reached who engaged or clicked a link. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Clicks | Any clicks are counted except for clicks to comment, like, or share the post. Pinterest includes pin clicks and outbound clicks. | ✓ (Total) | ✗ | ✓ (Organic) | ✗ | ✓ (Total) | ✗ | ✓ (Total) |
| CTR | The clicks as a percentage of the impressions. Formula: 100 * Clicks / Impressions. | ✓ (Total) | ✗ | ✓ (Organic) | ✗ | ✓ (Total) | ✗ | ✓ (Total) |
| Pin clicks | Total number of clicks on your pin. | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ (Total) |
| Pin click rate | The percentage of clicks on your Pin relative to the total number of impressions. | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ (Total) |
| Interactions | The Reactions, Comments, Shares, Saves (IG, X and PI) and clicks (FB, LI, X and PI) on a post | ✓ (Total) | ✓ (Organic) | ✓ (Organic) | ✓ (Total) | ✓ (Total) | ✓ (Total) | ✓ (Total) |
| Organic interactions | Total reactions, comments, shares, and clicks (excluding saves) from organic reach. | ✗ | ✓ | ✓ | ✗ | ✓ | ✗ | ✗ |
| Paid interactions | Total reactions, comments, shares, and clicks (excluding saves) from paid means. | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Interaction rate | Total engagements and clicks as a percentage of the impressions. Formula: 100 * (Engagements + Clicks) / Impressions(Views). | ✓ (Total) | ✓ (Organic) | ✓ (Organic) | ✓ (Total) | ✓ (Total) | ✓ (Total) | ✓ (Total) |
| Organic interaction rate | Percentage of organic impressions that resulted in interactions. | ✗ | ✓ | ✓ | ✗ | ✓ | ✗ | ✗ |
| Paid interaction rate | Percentage of paid impressions that resulted in interactions. | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Interaction rate (reach) | Total engagements and clicks as a percentage of the people reached. Formula: 100 * (Engagements + Clicks) / Reach. | ✓ (Total) | ✓ (Organic) | ✓ (Organic) | ✓ (Total) | ✗ | ✗ | ✗ |
| User follows | The new followers gained from the post/pin. | ✗ | ✓ (Organic) | ✗ | ✗ | ✗ | ✓ (Total) | ✓ (Total) |
| Followers lost | The people that unfollowed the account from the post. | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ (Total) | ✗ |
| Net new follows | Net change in followers from the post. Formula: Follows - Unfollows. | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ (Total) | ✗ |
| Quote retweets | Retweets with a comment from the author. | ✗ | ✗ | ✗ | ✗ | ✓ (Organic) “A count of how many times the Post has been Retweeted with a new comment (message). There are no Quote Tweets from a paid context, so all Quote Tweets are organic” |
✗ | ✗ |
| Profile visits | The visits to your profile from the post/pin. | ✗ | ✓ (Organic) | ✗ | ✗ | ✓ (Total) | ✗ | ✓ (Total) |
| Organic profile visits | The visits to your profile from the organic post. | ✗ | ✓ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Paid profile visits | The visits to your profile from the paid post. | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Profile activity | Actions taken on your profile after users engage with a post. | ✗ | ✓ (Organic) | ✗ | ✗ | ✗ | ✗ | ✗ |
| Exits | The number of times the user existed from the story. | ✗ | ✓ (Organic) | ✗ | ✗ | ✗ | ✗ | ✗ |
| Taps forward | The number of taps to see the next story. | ✗ | ✓ (Organic) | ✗ | ✗ | ✗ | ✗ | ✗ |
| Taps back | The number of taps to see the previous story. | ✗ | ✓ (Organic) | ✗ | ✗ | ✗ | ✗ | ✗ |
| Exit rate | The percentage of users that exited the story. Formula: 100 * Exits / Impressions | ✗ | ✓ (Organic) | ✗ | ✗ | ✗ | ✗ | ✗ |
| Engaged users rate | Percentage of users who engaged with the post out of all users reached. Formula: 100 * Engaged Users / Reach. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Weighted engagement rate | Weighted engagements as a percentage of impressions. Formula: 100 * (Reactions + 2 * Comments + 3 * (Shares (not PI) + Saves)) / Impressions. | ✓ (Total) | ✓ (Organic) | ✓ (Organic) | ✓ (Total) | ✓ (Total) | ✗ | ✓ (Total) |
| Weighted engagement rate (Reach) | Weighted engagements as a percentage of people reached. | ✓ (Total) | ✓ (Organic) | ✓ (Organic) | ✓ (Total) | ✗ | ✗ | ✗ |
| Spam rate | The percentage of all clicks that led to negative feedback actions. Formula: 100 * Negative Feedback / Clicks. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Photo view rate | Photo views (larger format) as a percentage of impressions. Formula: 100 * Photo Views / Impressions. | ✓ (Total) | ✗ | ✗ | ✗ | ✓ (Total) | ✗ | ✗ |
| Viral amplification | The ratio of viral impressions compared to paid and non-viral impressions, indicating how much distribution came from friend-to-friend sharing. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Video play clicks | Clicks to start playing a video. Autoplayed videos are not counted. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Video views click to play | Video views where the user clicked on the play button to start it. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Photo view clicks | The number of times people clicked on a photo to view it in a larger size. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Other clicks | Clicks that are not a comment, like, share, negative feedback, link, video, or photo. Examples include hashtags, view profile, like page, and app install. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Video autoplays | Video views that started playing automatically. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Video views | Total number of times the video has been watched. Video view is defined according to the network definition. | ✓ (Total) ----- Counts after 3 seconds of viewing |
✗ | ✓ (Organic) ------- Counts after 3 seconds of viewing |
✓ (Total) Video views = Impressions ----- Counts after the first frame of the video has played |
✓ (Total) ---- Counts after 3 seconds od viewing |
✓ (Total) Shorts = After the first frame of the video has played Long videos = Counts after 30 seconds of viewing |
✓ (Total) after 2 seconds with 50% of the video in view. |
| Organic video views | Video views watched directly on the page or virally. | ✓ | ✗ | ✓ (Organic) | ✗ | ✓ | ✓ | ✗ |
| Paid video views | The number of times the promoted video was watched for an aggregate of at least 3 seconds, or for nearly its total length, whichever happened first. | ✓ | ✗ | ✗ | ✓ | ✓ | ✗ | |
| Video viewers | The number of people that watched the video. Facebook and LinkedIn count video viewed if at least 3 seconds has been played. TikTok counts video as viewed if the first frame has been played. Organic and paid for Facebook and TikTok. Organic for LinkedIn. Use the average to get accurate aggregated number of viewers on average per post published during the period. | ✓ (Total) | ✗ | ✓ (Organic) | ✓ (Total) | ✗ | ✗ | ✗ |
| Organic video viewers | The number of people that viewed the video directly on the page or virally. | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Paid video viewers | The number of people that viewed the promoted video. | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Average watch time | The average amount of seconds that people viewed a video, reel or pin. Organic and paid for Facebook, Youtube, TikTok and Pinterest. Organic for Instagram. | ✓ (Total) | ✓ (Organic) | ✗ | ✓ (Total) | ✗ | ✓ (Total) | ✗ |
| Watch time | The total minutes that a video, reel or pin was watched, including any time spent replaying it. | ✓ (Total) | ✓ (Organic) | ✓ (Organic) | ✓ (Total) | ✗ | ✓ (Total) | ✓ (Total) |
| Organic watch time (min) | The total minutes the video was watched organically (not promoted). | ✓ | ✓ (Organic) | ✓ (Organic) | ✗ | ✗ | ✓ | ✗ |
| Paid watch time (min) | The total minutes the promoted video was watched boosted by an ad. | ✓ | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ |
| Video completions | The number of times your video post was watched in its entirety or 95% of the video for Pinterest. | ✓ (Total) | ✗ | ✗ | ✓ (Total) | ✓ (Total) | ✗ | ✓ (Total) |
| Organic video completions | Organic views that watched the entire video. | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Paid video completions | Promoted video views where the full video was watched. | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Video completion rate | The percentage of times your video post was watched in its entirety, calculated by dividing the number of complete views by the total number of views. Formula: Video views (100%)/Video views * 100 | ✓ (Total) | ✗ | ✗ | ✓ (Total) | ✓ (Total) | ✗ | ✓ (Total) |
| Organic video completion rate | The percentage of times your organic video post was watched in its entirety, calculated by dividing the number of complete views by the total number of views. Formula: Organic Video views (100%)/ Organic Video views * 100 | ✓ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Paid video completion rate | The percentage of times your paid video post was watched in its entirety, calculated by dividing the number of complete views by the total number of views. Formula: Paid Video views (100%)/ Paid Video views * 100 | ✓ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Video view rate | The percentage of video views compared to how often the video appeared in users' feeds. Formula: 100 * Video Views / Impressions. Organic and paid for Facebook and Twitter. Organic for LinkedIn. | ✓ (Total) | ✗ | ✓ (Organic) | ✗ | ✓ (Total) | ✗ | ✗ |
| Organic video view rate | The percentage of organic video views compared to how often the video appeared in users' feeds. Formula: 100 * Organic Video Views / Organic Impressions. | ✗ | ✗ | ✓ | ✗ | ✓ | ✗ | ✗ |
| Paid video view rate | ||||||||
| Video length | The length of a video post in minutes and seconds (or hours, minutes and seconds). | ✓ (Total) | ✗ | ✗ | ✓ (Total) | ? ✗ | ✗ | ✗ |
| Average watch percentage | The average percentage of a video watched, excluding replays. | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ (Total) | ✗ |
| Organic video completion viewers | Unique viewers who watched the entire video organically. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Paid video completion viewers | The number of people that watched the complete promoted video. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Video frequency | The average number of times a video was watched and rewatched per person. Formula: Video views / Video viewers. Organic and paid for Facebook and TikTok. Organic for LinkedIn. | ✓ (Total) | ✗ | ✓ (Organic) | ✓ (Total) | ✗ | ✗ | ✗ |
| Video views (10s) | The number of times your video was viewed for at least 10 seconds or more. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Video viewers (10s) | The number of people that watched the video for at least 10 seconds. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Video click to play (10s) | Video views for at least 10 seconds after people clicked on the play video button. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Video autoplays (10s) | Video views that started playing automatically and continued for at least 10 seconds. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Organic video views (10s) | The number of people that viewed a video for at least 10 seconds directly on the page or virally. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Paid video views (10s) | Promoted video views that played for at least 10 seconds. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Video views with sound on (10s) | Video views that played for at least 10 seconds with sound turned on. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Video viewers (30s) | Unique viewers who watched a video for at least 30 seconds. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Paid video views (30s) | Promoted video views that played for at least 30 seconds. | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Organic video views (30s) | Organic video views that lasted at least 30 seconds. | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Video autoplays (30s) | Autoplayed video views that lasted at least 30 seconds. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Own watch time (min) | The total minutes a video was watched from the page's fans. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Shared watch time (min) | The total minutes a Facebook video was watched through shared posts. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Video views with sound on | Video views with the sound turned on. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Video start | Video starts in the tweet, either due to autoplay or being tapped to start. | ✗ | ✗ | ✗ | ✗ | ✓ (Total) | ✗ | ✗ |
| Organic video start | Video starts in the organic tweet, either due to autoplay or being tapped to start. | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Paid video start | Video starts in the organic tweet, either due to autoplay or being tapped to start. | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Video views (25%) | 25% of a video in the tweet was viewed. | ✗ | ✗ | ✗ | ✗ | ✓ (Total) | ✗ | ✗ |
| Organic video views (25%) | 25% of a video in the organic tweet was viewed. | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Paid video views (25%) | 25% of a video in the paid tweet was viewed. | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Video views (50%) | 50% of a video in the tweet was viewed. | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Organic video views (50%) | 50% of a video in the organic tweet was viewed. | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Paid video views (50%) | 50% of a video in the paid tweet was viewed. | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Video views (75%) | 75% of a video in the tweet was viewed. | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Organic video views (75%) | 75% of a video in the organic tweet was viewed. | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Paid video views (75%) | 75% of a video in the paid tweet was viewed. | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ |
| For You video views | Video views from the user’s ‘For You’ feed on TikTok. | ✗ | ✗ | ✗ | ✓ (Total) | ✗ | ✗ | ✗ |
| Follow video views | Video views originating from a user’s ‘Following’ feed. | ✗ | ✗ | ✗ | ✓ (Total) | ✗ | ✗ | ✗ |
| Hashtag video views | Video views originating from a hashtag search. | ✗ | ✗ | ✗ | ✓ (Total) | ✗ | ✗ | ✗ |
| Sound video views | Video views originating from the video’s sound. | ✗ | ✗ | ✗ | ✓ (Total) | ✗ | ✗ | ✗ |
| Profile video views | Video views originating from users visiting your profile page. | ✗ | ✗ | ✗ | ✓ (Total) | ✗ | ✗ | ✗ |
| Discovery video views | Video views originating from a search on ‘Discover’ section. | ✗ | ✗ | ✗ | ✓ (Total) | ✗ | ✗ | ✗ |
| Watch time for video views | Total watch time (in minutes) from video views lasting at least 3 seconds. | ✗ | ✗ | ✓ (Organic) | ✗ | ✗ | ✗ | ✗ |
| Non-viral impressions | The number of times your post was seen without social context (e.g.:a friend liked this). | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Viral impressions | The number of times your content was seen because someone else interacted with it — and that interaction caused Facebook to show it to their friends/followers with social context | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Non-viral reach | The number of people who saw your post at least once, without any attached social context (likes, shares, comments from friends) | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Viral reach | The number of people who saw your content with social context attached | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Fan impressions | The number of times the post was shown directly to the page's fans. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Non-fan impressions | The number of times the post was shown to non fans. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Fan reach | The number of fans that saw the page post. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Non-fan reach | The number of non fans that saw the page post. | ✓ (Total) | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |