Have a look at the latest product updates we released in June 2025.
In this article:
Advertise: Custom location targeting
What is it?
We’ve improved how advanced Facebook location targeting is displayed when using saved audiences on ad sets. Saved audiences with custom location targeting can now be used when configuring ad sets.
Why?
This update ensures a smoother, clearer experience when working with complex location targeting from Meta.
Publish, Engage, and Advertise: Iris AI translation
What is it?
With Iris AI, you can now translate your post copy, audience comments, and ad descriptions to over 50 languages. Available in the Iris assistant on Publish post descriptions, Engage comments, and Advertise ad descriptions.
Why?
This feature update not only supports your global teams and markets to even better scale your social media efforts but allows you to engage with your audiences in they speak – all in seconds.
Note:
Keep in mind that AI can make mistakes, so a human review is recommended before publishing.
Visit our help center article on the Iris writing assistant to learn more.
Integrations: Brandwatch App in Salesforce App Exchange
What is it?
Brandwatch offers an integration with Service Cloud, enabling users to reply to social media messages directly from Salesforce. While this integration can be installed manually, soon it will be possible to download the Brandwatch app directly from the AppExchange store.
Why?
Easily integrate Engage with Salesforce, and make sure your customer support teams can address any inquiries coming from social.
Measure: Filter for TikTok promoted posts
What is it?
In Measure, we now support Promotion status filtering for TikTok posts, allowing you to easily separate organic and paid content.
- Promoted TikTok posts will now have a "Promoted" badge in Measure
- Both Content Performance and Label Performance widget have now Promotion filter available for TikTok content
Why?
With this release we’ve made it even easier for you to easily set up dashboards for organic and paid TikTok content independently.
Visit our help center article on TikTok Content Metrics in Measure to learn more.
SMM: Improved channel disconnection email notifications
What is it?
We’ve improved our email notifications to better support you in getting your channels up and running after channel disconnections. This improvement works for all supported channels and networks.
Influence: Favorite or reject influencers in Discover
What is it?
You can now mark influencers as favorite or rejected in Discover. You’ll now see Favorite and Reject actions directly in influencer reports. Once you select either action, it will be visible in future influencer reports, giving you the flexibility and visibility to make key decisions.
Why?
- This feature update allows you to prevent duplicated efforts, streamlining your analysis of potential influencers for your campaigns.
- This update also allows for better team collaboration, allowing wider team visibility of already evaluated influencers, all at a glance.
Visit our help center article on creating influencer reports in Discover to learn more.