Have a look at the latest product updates we released in June 2025.

Advertise: Custom location targeting

What is it?

We’ve improved how advanced Facebook location targeting is displayed when using saved audiences on ad sets. Saved audiences with custom location targeting can now be used when configuring ad sets. 

Why?

This update ensures a smoother, clearer experience when working with complex location targeting from Meta. 

Listen: Bluesky

What is it?

Bluesky is now fully integrated into Listen, offering access to all public posts and replies - around 8 million mentions per day in near real time. With rich metadata and engagement metrics, you can analyze sentiment, track emerging conversations, and better understand audiences on one of the fastest-growing platforms. 

Why?

This addition expands your social listening coverage and ensures you're capturing insights into conversations and audience behavior on Bluesky. 

Visit our help center article on Bluesky data in Listen to learn more.

Listen: Report sharing

What is it?

You can now share Listen dashboards with both internal and external stakeholders using a password-protected URL—no login required. The shared dashboard reflects a snapshot of the data at the time of creation, and you can update the report while keeping the same link. You can also add contextual notes to guide your recipients and provide additional insights. 

Why?

Share insights easily with a secure, password-protected link, no Listen login required. Reports are designed to ensure everyone sees the same data, while notes add helpful context. Ideal for sharing with clients, execs, or teams outside your Listen workspace. 

Visit our help center article on creating a shareable report link in Listen to learn more.

Publish, Engage, and Advertise: Iris AI translation 

What is it?

With Iris AI, you can now translate your post copy, audience comments, and ad descriptions to over 50 languages. Available in the Iris assistant on Publish post descriptions, Engage comments, and Advertise ad descriptions. 

Why?

This feature update not only supports your global teams and markets to even better scale your social media efforts but allows you to engage with your audiences in they speak – all in seconds. 

Visit our help center article on the Iris writing assistant to learn more.

Publish: Post to YouTube (general availability)

What is it?

Plan and schedule Shorts and longform videos while managing all your social channels in one unified content calendar. This will keep you aligned and efficient, enabling a better flow and creativity. 

• Edit videos, add custom thumbnails and video tags
• Optimize results with best time to post
• Collaborate easily with approval flows 

Why?

This release is the final piece for you to manage all your YouTube efforts through Brandwatch. Schedule your videos through the Publish module, track analytics in Measure and respond to comments in Engage, all alongside your other social channels and networks – this enables you to seamlessly integrate this unique platform to your social strategy, while saving you valuable time and streamlining your workflows. 

Visit our help center article on creating YouTube posts in Publish and our Academy course on Using YouTube to drive social media success to learn more.

Integrations: Brandwatch App in Salesforce App Exchange

What is it?

Brandwatch offers an integration with Service Cloud, enabling users to reply to social media messages directly from Salesforce. While this integration can be installed manually, soon it will be possible to download the Brandwatch app directly from the AppExchange store. 

Why?

Easily integrate Engage with Salesforce, and make sure your customer support teams can address any inquiries coming from social. 

Measure: Filter for TikTok promoted posts

What is it?

In Measure, we now support Promotion status filtering for TikTok posts, allowing you to easily separate organic and paid content. 

• Promoted TikTok posts will now have a "Promoted" badge in Measure
• Both Content Performance and Label Performance widget have now Promotion filter available for TikTok content 

Why?

With this release we’ve made it even easier for you to easily set up dashboards for organic and paid TikTok content independently. 

Visit our help center article on TikTok Content Metrics in Measure to learn more.

Measure: Smarter visibility filtering

What is it?

In Measure, we have updated the Visibility filter to give you more precise control over which posts appear in your widgets.

What's changed:

• Posts with no exposure (zero impressions or views) are now hidden by default across all widgets.
• A new "No exposure filter" lets you view these posts if needed (usually unpublished or duplicate content).

We’ve updated these filter options:

• Timeline — Posts visible in the public page feed
• Dark — Hidden posts (used in paid/targeted campaigns)
• No Exposure — Posts with no impressions or views
• Default — By default, Measure now shows only posts with exposure (at least one impression or view), whether dark or timeline. 

Why?

These filter updates improve your reporting by enabling you to exclude irrelevant posts from your analysis.

Visit our help center article on the post visibility filter to learn more.

SMM: Improved channel disconnection email notifications

What is it?

We’ve improved our email notifications to better support you in getting your channels up and running after channel disconnections. This improvement works for all supported channels and networks. 

Influence: Favorite or reject influencers in Discover

What is it?

You can now mark influencers as favorite or rejected in Discover. You’ll now see Favorite and Reject actions directly in influencer reports. Once you select either action, it will be visible in future influencer reports, giving you the flexibility and visibility to make key decisions. 

Why?

• This feature update allows you to prevent duplicated efforts, streamlining your analysis of potential influencers for your campaigns.  
• This update also allows for better team collaboration, allowing wider team visibility of already evaluated influencers, all at a glance.  

Visit our help center article on creating influencer reports in Discover to learn more.

Influence: Instagram metric changes in CRM and Campaigns

What is it?

Instagram has deprecated the “Impressions” metric and introduced “Views.” To simplify and improve clarity, we’re now using “Views” as the main Instagram metric for awareness performance across IG Influence in CRM and Campaigns. Instagram has also deprecated other metrics, see below all the changes: 

CRM/Influencers

• Non-authenticated accounts:  
  • Removed “Reels plays” due to deprecation.
• Authenticated accounts:
  • Overview:  
    • Added “Last 30 days post views”
    • Removed “Average reel plays,” “Last 30 days views,” and “Average video views”
  • Insights:
    • Renamed “Impressions” chart to “Views”
    • Removed Plays timeline chart
  • Filters:
    • All “Impressions” filters renamed to “Views”

Campaigns

• Post detail dialog:
  • “Plays” is now labeled “Views” for consistency
  • Updated metrics for Carousels and Reels Views
• Campaign reports:
  • The “Impressions” tab is now “Impressions/Post Views” for cross-platform comparison