The Messages tool in Influence allows you to send custom emails to many influencers at once, personalizing and facilitating your communications. Send messages with custom formatting, personalized variables, and attachments to influencers you have added to your Influencers roster. Create email templates straight within the tool to simplify routine emails. In this article, learn how to use the Messages tool to send bulk emails to your influencers.

Using the Messages tool

1. Click Messages in Influence’s left-hand navigation sidebar.
2. Click New Message in the top-right corner of the screen.
3. If you have set up a company outbound email domain, your email address will display in the From field. If you have not set up an outbound email domain, we will generate a Brandwatch email alias for you to send your messages. (Visit our help center article on setting up an outbound email domain to learn more).
4. In the To field, search for an influencer in your influencers roster and select them. You can add multiple influencers to send a mass email to multiple influencers at once.

   Note:

   If you put multiple email addresses in the “To" field, your email will become a bulk email, sending each influencer added an individual thread of the email. If you would like to send an influencer a message and copy someone else on the email, such as their agent or your manager, use the CC field to ensure all parties are included on the same email. See our section on bulk emailing influencers below to learn more about the available mass emailing options.

5. Add a subject line to your email.
6. Type your email message in the message text box. You can write your message using the formatting options provided or click Templates to create or use an existing template. Click the Add Attachments button to upload files up to 25MB total.

   Tip:

   If sending your message to multiple influencers at once, we recommend inserting the “influencer_first_name” variable into your message greeting so you can personalize your email for each influencer you send your email to.

   Click { } (insert variables) in the formatting options.

   Then, select influencer_first_name to insert the variable in your message greeting (e.g. “Hi {{influencer_first_name}}!”).

7. Review your message, then click Send in the top-right corner when ready.

Your message will be sent to your influencers’ email addresses and visible in your Sent messages in the tool.

Bulk emailing influencers

If you put multiple email addresses in the “To" field when sending an email, your email will become a bulk email, sending each influencer added an individual thread of the email.

For easier selection of a specific group of influencers to mass email, you can alternatively use the Influencers CRM to filter a group of influencers, (for example, influencers with authenticated TikTok accounts), then select all and click the email button to be redirected to the Messages tool with your selected influencers.

Creating message templates

You can create message templates within the Messages tool to make emailing your influencers quick and easy.

1. Click Messages in Influence’s left-hand navigation sidebar.
2. Click the Templates tab at the top and click New Template in the top-right corner.
3. In the panel that opens, name your template, enter the subject line, and format your message and add any attachments.
4. Click Save when you are satisfied with your message.

You can view your saved templates in the Templates tab at any time and edit a template by clicking the pencil icon to the right of a template.

Reviewing your messages

At any time, you can see all your sent messages under the Messages tab in the tool. You can access both your own messages and all company-wide conversations with your influencers, ensuring there won’t be any gaps in your team’s communications, even if a team member is on leave or leaves the company.

Replying to influencers

You can choose to reply to influencer messages directly from email notifications or within Influence. You and your team’s responses will stay centralized within the Messages tool.