Creating LinkedIn Campaigns and Campaign Groups in Advertise

Creating your LinkedIn campaign groups and campaigns from Advertise streamlines your workflow within one tool, allowing you to stay within Social Media Management to manage and monitor your ad accounts from all in one place. In this article, learn how to create your LinkedIn campaign groups and campaigns within Advertise.

Note:

Visit our article on Creating LinkedIn Ads in Advertise for ads-specific information.

  1. Within your connected LinkedIn ad account in Advertise, click Create New Campaign Group in the top-right corner.Create new campaign group.png
  2. Name, label, and set the budget and schedule for your campaign group, then click Create and Continue to Campaign.Set up campaign group.png
  3. Select a campaign objective.Choose campaign objective.png
  4. Enter a name and labels for your campaign, then select your ad format and click Continue.Name campaign and select ad format.png
  5. Specify the budget and schedule for your campaign, then click Continue.Set campaign budget and schedule.png

    Note:

    Please note that, for now, it's not possible to schedule nonconsecutive days within your selected date range – for example, building an ad set that only runs ads on Mondays, Wednesdays, and Fridays (also known as "dayparting").

  6. Choose what segment to target by selecting either Use a Saved Audience or Target Manually. Customize your ad targeting accordingly, then click Continue. Saved audiences created in the LinkedIn Campaign Manager will be available in SMM. If you would like to target manually and you select a EU country or region, please be aware that you are required to check the I confirm this campaign is not political advertising checkbox to stay in accordance with EU regulatory requirements. Targeting manually political ads checkbox.png
  7. Lastly select the placements for your campaign (e.g. Show ads on LinkedIn and LinkedIn Audience Network or Only show ads on LinkedIn). When ready, click Create Campaign to finalize your settings.Select ad placements.png

Your campaign will be visible under the Campaigns menu within your connected LinkedIn ad account in Advertise.View campaign.png

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