Depending on the tool you use in Influence — Discover, Influencers, or Campaigns — data on influencers, their social accounts, and posts will be indexed at different rates. Learn more about what data to expect from each tool in Influence.
In this article:
Data availability in Discover
When searching for influencers in Discover, all data points are estimated and updated at different rates, as Discover searches unauthenticated social account data.
Estimated audience data in Discover is updated on a monthly basis.
The following data points are updated at specific frequencies:
- Follower Count: Updated biweekly
- Engagement Rate: Updated biweekly
- Followers/Following Charts: Updated biweekly
- Recent Posts: Updated weekly
- Keywords Filter: Searches a pool of the account’s 100 most recent posts, updated quarterly
- Brand Safety: Analyzes posts published by the influencer over the past six months.
Note:
Data in Discover reports will not update automatically. Make sure to manually refresh your Discover reports on a monthly basis to get the latest data.
Data availability in the Influencers CRM
Once an influencer's account is connected to Influence, account and post data displayed in the Influencers CRM is updated on a daily basis.
The date ranges by network below indicate how much initial historical data you can expect to see from the influencer's account from the date it is first connected to Influence. From that date on, Influence will save historical data from the Influencer's account. For example, if you connected an influencer's account two years ago, historical post and account data for the account will be visible for two years.
The amount of initial historical data available depends on the specific social media network and whether or not the influencer’s account has been authenticated with Influence. Please see the sections below for more information on what historical data is available by network.
Instagram accounts
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Authenticated accounts:
- Posts: Last 180 days
- Stories: Last 24 hours
Note:
Only Instagram feed posts, not Instagram stories, will appear in the Recent Posts section of an authenticated Instagram account. See our article on Campaign Post Tracking for more information on how you can track Instagram stories in Campaigns.
- Non-authenticated accounts:
- Posts: Last 30 days
- Stories: Not available for non-authenticated accounts
Note:
Estimated data for non-authenticated Instagram in an influencer’s profile will update on a monthly basis rather than daily. If the estimated data for an influencer’s profile is over a month old since you last viewed the influencer’s profile, the data will update when you manually next view the influencer’s profile.
Facebook accounts
- Authenticated accounts: Last 180 days
- Non-authenticated accounts: Last 180 days
Note:
Facebook caps data collection to the latest 600 posts from the account.
YouTube accounts
- Authenticated accounts: Last 180 days
- Non-authenticated accounts: Last 180 days
Note:
Estimated data for non-authenticated YouTube accounts in an influencer’s profile will update on a monthly basis rather than daily. If the estimated data for an influencer’s profile is over a month old since you last viewed the influencer’s profile, the data will update when you manually next view the influencer’s profile.
TikTok accounts
- Authenticated accounts: Last 180 days
- Non-authenticated accounts: Last 30 days
Twitch accounts
- Authenticated accounts: Last 30 days
- Non-authenticated accounts: Last 30 days
X (Twitter) accounts
- Authenticated accounts: Last 30 days
- Non-authenticated accounts: Last 30 days
Data availability in Campaigns
Influence supports campaigns that are up to one year long. Account and post data for influencers added to campaigns within the defined campaign date range will be updated on a daily basis for the first 30 days after the post's publish date, then once per month. New campaign posts and post statistics will be updated once every 24 hours. You can manually use the Refresh button in the top-right corner of the campaign twice per day maximum to pull in the latest posts from your influencers.
Note:
If you click to manually refresh a post but that post's statistics have already been updated by the API within 12 hours, fresh statistics will not be available until the 12 hour time period has passed.
For a 12 month campaign, you can expect to see one year of post data for the campaign as long as the influencers are added on or before the defined start date of the specific campaign. If you add a new influencer to the campaign within the defined campaign date range, historical data for the influencer may be limited.
If you add a new influencer to your campaign after the defined campaign date range, post data will only be available for the Influencer account data availability periods outlined in the CRM data section above. If you set up a campaign retroactively (i.e. with a start date in the past), some posts from the beginning of the campaign may be unavailable depending on the network data limitations below.
Note:
For tracked Instagram stories in Campaigns, story data will only be available from the day the account was added to the campaign. No historical data is available for story tracking.
Post data for the campaign within the defined campaign date range will remain visible in Influence after the campaign has ended.