Note:
This feature is currently in an open beta and opt-out only. Visit the section below for instructions on how to opt-out of AI features.
In this article:
About Iris content insights
Iris is Brandwatch’s AI. It uses cutting-edge proprietary and third-party integrated AI models to help you work faster and smarter. Iris content insights leverage third-party, generative AI technology to provide a summary of post content in Benchmark.
Iris content insights in Benchmark boost your team’s productivity by automatically generating a summary of your or your competitors’ content from a select time period. You and your staff can learn the key takeaways of post content from a specified date range in seconds rather than spending the time to analyze it manually. Third-party generative AI technology also becomes familiar with your content over time, assessing the tone and style of posts and identifying industry-specific terminology to return helpful summaries of your and your competitors’ content. Post insights are also available for a brand's Facebook and Instagram channels.
Using content insights
You can access Iris content insights in Benchmark by clicking on the Get AI Content Insights button in the top-right corner of your Brand Insights dashboard.
Note:
Iris usually takes 20-40 seconds to generate and return your content summary, but may take up to a minute and a half depending on the content. Iris will return a content insight summary based on the brands and time period you have selected for your Brand Insights dashboard. Be sure to update your dashboard to include your desired brands and date range before using the content summary.
After you click Get AI Content Insights, Iris will automatically generate a content summary for your dashboard:
Note:
If Iris is unable to detect posts for a brand within the selected time period, it will display an error message at the top of the window.
Once your content summary is generated, you can click the Continue to content analysis button in the lower-left corner of the summary window to analyze the content in detail in Benchmark’s Content Analysis dashboard.
Post insights
In addition to the content summary available for all networks, post insights are available for a brand's Facebook, Instagram, and X (Twitter) channels. To access post insights, select Content Feed from the left-hand navigation sidebar in Benchmark. Then, select the wand icon on any post (to the right of a post in list view or in the bottom-right corner of a post in card view).
Facebook post insights
Post insights for a Facebook post will include:
- Metrics for Estimated Reach with engagement rate and Estimated Impressions with engagement rate.
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Engagement Rate = (Engagement/Impressions)*100
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Engagement Rate (Reach) = (Engagement/Reach)*100
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- Post analysis where Iris will analyze the content of the post and extract Topics, Complexity, Sentiment, Tone Of Voice, Style, Emotion.
- Comment analysis where Iris will analyze the latest 50 comments and group them by Sentiment, Tone Of Voice, Style, Emotion.
- A Word Cloud widget for comments with the list of comments on the right. The comments list will display the comment creation date. The comment author will remain anonymous.
Instagram post insights
Post insights for an Instagram post will include:
- Metrics for Estimated Reach with engagement rate and Estimated Impressions with engagement rate.
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Engagement Rate = (Engagement/Impressions)*100
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Engagement Rate (Reach) = (Engagement/Reach)*100
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- Post analysis where Iris will analyze the content of the post and extract Topics, Complexity, Sentiment, Tone Of Voice, Style, Emotion.
X (Twitter) post insights
Post insights for an X (Twitter) post will include:
- Metrics for Estimated Reach with engagement rate and Impressions with engagement rate.
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Engagement Rate = (Engagement/Impressions)*100
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Engagement Rate (Reach) = (Engagement/Reach)*100
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- Post analysis where Iris will analyze the content of the post and extract Topics, Complexity, Sentiment, Tone Of Voice, Style, Emotion.
- Comment analysis where Iris will analyze the latest 50 comments and group them by Sentiment, Tone Of Voice, Style, Emotion.
- A Word Cloud widget for comments with the list of comments on the right. The comments list will display the comment creation date. The comment author will remain anonymous.
Opting out of AI features
- In the left-hand navigation sidebar of Social Media Management, click on Manage Settings (gear icon), then click Organization admin.
- Under Third-party AI integrations, switch the Enabled toggle on the right side of the screen to Disabled.
Note:
This setting will disable all AI features in Social Media Management. You can return to this menu to re-enable your AI features at any time. If you have access to both Social Media Management and Consumer Research and would like to opt out of Consumer Research’s Iris Conversation Insights, you will need to opt out separately via your Consumer Research settings.
FAQs
Which current Brandwatch features use AI technology?
Visit our Overview of AI Features article for a current list of features utilizing third-party generative AI.
AI-search and AI-topics in Consumer Research are both powered by our in-house proprietary AI.
How does data sharing with OpenAI vary by Brandwatch’s AI features?
Our third-party AI features each send data directly to third-party AI. This will not include any user data, only data within the tools themselves. So in the case of Iris Writing Assistant, this could be any text you draft. We always require that third-party AI does not use this data for training purposes.
Iris Conversation Insights shares snippets of text from a sample of mentions with third-party AI. This sample is currently generated randomly. Image data found in sample mentions is currently not shared. Additionally, we do not send any query data (e.g. the keywords). There are no immediate plans to share anything other than mention content with third-party AI.
Regarding sensitive information found in the mentions themselves:
- We ask clients to be aware that all data found within the mentions panel could be shared with third-party AI if you have opted into third-party AI integrations. This includes uploaded data sets.
- If those mentions contain PII as defined by the client, these could also be shared to third-party AI to derive summaries.
- However, third-party AI will not use it for their own purposes and will only store it for 30 days for support/security purposes.
AI-search and AI-topics in Consumer Research were developed with our in-house, proprietary AI and are not direct integrations with third-party AI integrations. We do not send any data outside of Brandwatch with these features.
Which languages are supported for Benchmark content insights?
Iris Content Insights will summarize post content in any language. The post summary output you receive will be in English.