Iris Writing Assistant


This feature is currently in a closed beta and only available to select organizations. Speak to your CSM if you are interested in trying and sharing feedback on this new and exciting functionality.

About Iris writing assistant (powered by OpenAI GPT)

Iris is Brandwatch’s AI. It uses cutting-edge proprietary and integrated AI models to help you work faster and smarter. The Iris writing assistant leverages OpenAI GPT (Generative Pre-trained Transformer) technology to offer assistance when writing and editing your text in Publish, Engage, and Advertise.

GPT stands for “Generative Pre-trained Transformer,” which is an advanced language model developed by OpenAI. It utilizes deep learning techniques and a vast amount of training data to understand and generate human-like text. GPT models excel at tasks like language translation, text completion, and even generating creative content. Visit Open AI’s website to learn more about OpenAI and ChatGPT.

The Iris writing assistant can support different user roles in their day-to-day tasks in the platform:

  • Support agents and community managers using Engage can improve their replies and communications, for both public conversations and direct messages.
  • Content creators and editors utilizing Publish can enhance their social media posts.
  • Advertisers working on their ad copy in Advertise can optimize their messaging.


When composing text in Engage, Advertise, or Publish’s text editor, you can request assistance from Iris to optimize or edit your text. Iris will offer a suggestion and you can then choose to accept, reject, or request a new suggestion based on your needs. If you accept a suggestion from Iris, you can always further edit the text if needed. The writing assistant feature is offered across all supported social networks.

Iris offers the following capabilities in Publish, Engage, and Advertise:

  • Grammar and spelling correction: Identifies and fixes mistakes in your text.
  • Text rephrasing: Suggests improvements to enhance the clarity and effectiveness of your writing.
  • Text length modification: Makes your text shorter or longer based on your requirements.
  • Synonym suggestions: Offers suggestions for alternative words.
  • Emoji suggestions: Recommends suitable emojis to enhance the emotional tone or engagement of your text.

Using the writing assistant

When using the text editor in Publish, Engage, or Advertise, you can access the Iris writing assistant by clicking on the wand icon in the lower-right corner of the text box. From there, you can select the assistive feature you would like to use from the drop-down menu.

Iris writing assistant in Publish:
Iris writing assistant in Engage:
Iris writing assistant in Advertise:


Is my data private when using the Iris writing assistant?

We prioritize the privacy and security of user data. The text processed by the writing assistant is treated as confidential and is not stored or used for any purpose other than generating suggestions. ChatGPT doesn’t use the submitted text for training purposes.

Are there any rate limits for using the Iris writing assistant features?

To ensure smooth performance and prevent abuse, there are rate limits in place for using the writing assistant features. This means that there is a cap on how often someone can repeat an action within a certain timeframe. These limits are set to maintain a high-quality user experience while also preserving system resources. If you encounter any rate limit notifications or have concerns about specific usage scenarios, please reach out to our support team for further assistance.

Are there limitations to how many times I can use the Iris writing assistant features?

Besides the rate limit explained above, there are no limits on how often you can use the features. You can use the features multiple times with a post or reply, and for as many posts and replies you need.

Are there any limitations on the length of the text that I can submit for suggestions to the Iris writing assistant features?

Yes — limitations are imposed by OpenAI on the data processed by the features. Roughly, up to 2,000 characters can be processed, which includes both the text written by the users and the suggestion returned by the feature. There are also limitations on the amount of requests we can send to OpenAI per minute.

Can the Iris writing assistant understand languages other than English?

Currently, the Iris writing assistant is highly proficient in understanding and generating English text. The underlying ChatGPT models were trained on a large dataset of text from the internet, and as a result, it can generate text in a wide variety of languages, including English, Spanish, French, Chinese, Russian, and many others (95 languages in total). However, it is essential to note that the model's performance will vary depending on the language and the complexity of the text being generated. Therefore, the model’s performance and accuracy might be higher for English compared to other languages.

Can I customize the suggestions provided by the writing assistant?

Yes, after accepting the suggestion, the user can always edit the text, as if they were writing the text in the editor by themselves.

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