Widgets in Measure Dashboards

Each Measure dashboard can be filled with the widgets of your choice. They bring together any metric, channel, and display method that you set. There are a few categories of widgets, with many metrics available under them. In this article, you can find a thorough explanation of each of them.

All widgets have the following general characteristics:

  • Each dashboard consists of four columns and nearly limitless rows. Widgets support different sizes so they can either fit one column and row or span multiple.
  • All widgets, except for the Time Series widget, can display metrics as either total or average numbers.

Tip:

Curious about which metrics are supported in Measure dashboards? Find them all in our Complete Guide to Measure Metrics article.


Creating a widget

Any widget can be added to any dashboard. You can add a widget by following the below instructions:

  1. While viewing a dashboard, click on the three dots icon in the top right of the page and select Edit to edit your dashboard.

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  2. Click the + Add Widget button on the following screen to create a new widget.
  3. Select the type of widget you would like to add to your dashboard. (Continue reading below to see detailed descriptions of the types of widgets available in Measure).
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  4. Select the channels and metrics you would like to include in your widget. The metric selector window allows you to search for or filter metrics by network. For all widget types, except for the Time Series widget, you can choose if the metrics should be displayed as Totals or Averages across your selected date range. 
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    Tip:

    The Content Performance and Label Performance widgets include an Instagram content filter to specify which metrics are supported for feed, stories, and reels. The Content Performance widget further includes a filtering option for paid and non-paid metrics.
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  5. Give your widget a name that describes the content.

    Tip:

    When you are in edit mode for your dashboard, you can edit your dashboard name or any individual widget name.

  6. Click Create Widget to add the widget to your dashboard.
  7. Adjust the size and position of your widget by dragging and dropping the bottom-right corner.

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  8. Once you're satisfied with all widgets in your dashboard, click Save Dashboard from the top right to return to View mode.

Key Metrics widget

The Key Metrics widget shows a metric as a single number.

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This widget is very flexible and can become as small as one square or expand to take up all four columns and two rows. It can also be flipped vertically to display a pillar of stacked key metrics.

The colored bar underneath the number shows a breakdown by network. By hovering your mouse over it, you can find the exact number per network.

The Key Metrics widget supports the following metrics:

Metric Facebook Instagram LinkedIn X (Twitter) TikTok
Fans
Net new fans
Organic net fans
Paid net fans
Fan increase
Paid fans increase
Unpaid fans increase
Fan decrease
Following
Listed
Net listed
Posts (tweets) and reposts (retweets)
Net posts and reposts
Reactions
Likes
Comments
Shares
Engagements
Interactions
Engagement rate
Clicks
Photo clicks
Video plays
Link clicks
Other clicks
Engaged users
Profile CTA clicks
Negative actions
Negative fans
Total DM conversations
New DM conversations
Blocked DM conversations
Impressions
Paid impressions
Organic impressions
Viral impressions
Non-viral impressions
Viral amplification
Frequency
Reach
Paid reach
Organic reach
Viral reach
Non-viral reach
Channel profile views
Video views (3 seconds)
Paid video views (3 seconds)
Organic video views (3 seconds)
Video views (10 seconds)
Video views (30 seconds)
Video view time
Video viewers
Repeated video views

Network Comparison widget

The Network Comparison widget allows you to track the performance of a selected period and compare it with a previous period for a complete analysis of the top performing networks and the top improved networks. The widget supports all networks in Measure and the same channel-level metrics as in the Key Metrics, Time Series, or Channel Comparison widgets. A maximum of 8 metrics can be added.

The widget offers four different views:

  • List view: Compare multiple networks using a wide variety of metrics.
  • Vertical bar chart: Saves on horizontal space and compares similar metrics by network between each other.
  • Horizontal bar chart: Saves on vertical space, compares metrics by network, and emphasizes ranking.
  • Donut chart: Compares parts of a whole (such as emphasizing proportions or percentages)

Network comparison widget list view.pngNetwork comparison vertical bar chart.pngNetwork comparison widget horizontal bar chart.pngNetwork comparison widget donut chart.png


Channel Comparison widget

The Channel Comparison widget will show you data broken down by channel. Each metric includes a delta percentage comparison to the previous period, allowing you to identify which channels have improved the most.

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Hovering over the delta number will provide a comprehensive description of the delta value.
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The widget can be horizontally resized down to two columns, and vertically down to two rows. The widget allows the sorting of metrics by clicking on the titles. It supports the same set of metrics as the Key Metrics widget.


Time Series widget

The Time Series widget shows the development of a metric over a specific period.

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This widget can be horizontally resized down to two columns, and vertically down to two rows. Any of the metrics can be temporarily filtered out of the graph by clicking on them in the legend. The widget supports the same set of metrics as the Key Metrics widget.


Breakdown widget

The Breakdown widget can show metrics that have breakdowns.

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This widget can be horizontally resized down to two columns, and vertically down to two rows.

This widget can show up to 31 days of data at once. If the date range of the dashboard is set to a longer range, this widget automatically displays data for the last 31 days of your selected period. 

The below metrics are supported for this type of widget:

Metric Facebook Instagram LinkedIn TikTok
Fans increase by like source
Fans decrease by unlike source
Fan increase by paid/unpaid
Fans online by hour*
Fans by function
Organic fans by function
Paid fans by function
Fans by seniority
Organic fans by seniority
Paid fans by seniority
Fans by association
Organic fans by association
Paid fans by association
Reactions by type
Engagement stories by type
Clicks by type
Positive actions by type
Impressions by type
Reach by type
Frequency (distribution)
Video views by type
Negative actions by type
Channel views by logged in/out

Note:

*In the Fans online by hour option in the Breakdown widget, Facebook and Instagram returns hours in PST while TikTok returns hours in GMT timezone due to network API limitations.


Demographics widget

The Demographics widget displays data broken down by age and gender.

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This widget can be horizontally resized down to two columns, and vertically down to two rows.

This widget can show up to 31 days of data at once. If the date range of the dashboard is set to a longer range, this widget automatically displays data for the last 31 days of your selected period.

The Demographics widget supports the following metrics:

Metrics Facebook Instagram LinkedIn TikTok
Fans
Reach
Storytellers

Geographics widget

The Geographics widget includes a breakdown of your data by country.

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This widget can be horizontally resized down to two columns, and vertically down to two rows.

This widget can show up to 31 days of data at once. If the date range of the dashboard is set to a longer range, this widget automatically displays data for the last 31 days of your selected period.

The Geographics widget supports the following metrics:

Metrics Facebook Instagram LinkedIn TikTok
Fans
Reach
Storytellers

Content Performance widget

The Content Performance widget stands apart from all other widgets. It has a unique set of metrics that focus on your individual posts instead of the entire Channel. It allows you to analyze how specific content is performing and how it stacks up against your other content. The widget supports Facebook, Instagram, X (Twitter), LinkedIn, and TikTok. It updates multiple times a day with the latest data.

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It's possible to filter any Content Performance widget by labels, post type, promotion status, post visibility, and placement. In addition, any post labels will be displayed in the widget and will be visible in any CSV export of the dashboard.

This widget can be horizontally resized down to two columns, and vertically down to one row. Clicking on any of the headers will sort the content in either ascending or descending order. You can also change the view from List view to Cards view by selecting the pencil icon followed by Change widget's view.

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The supported metrics per network and type of post have been listed in our List of Measure Metrics by Network article under the Content Metrics sections.


Label Performance widget

The Label Performance widget will group all of your content metrics by the Publish label used on the post, allowing you to get deeper insights for specific campaigns, products/services, markets/regions, or types of posts based on how you have utilized your Publish labels. After selecting which channels to include, you can choose from a long list of content metrics, including paid metrics, to customize your widget. (By default, the Label Performance dashboard template will display the number of posts under each label for a specified time period, along with the Impressions, Reach Average, Engagements, Engagement Rate, Reactions, and Comments for those labeled posts).

Note:

At this time, the Label Performance widget only supports Publish labels.

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The Label Performance widget supports all of the same content metrics and filters available in the Content Performance widget. Filters are applied to posts that have labels.

Note:

Any posts without a label will be grouped in a Posts without label row. For unlabeled posts, you can see the number and the percentage of posts created in the selected period, along with their combined post metrics. To filter out unlabeled posts from your widget, add a label filter in the widget with the option Containing any label.

Within the widget, you can click on any label to open a content performance view containing all of the content metrics for the posts under that label, giving you a snapshot of the performance for each post.

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Bubble view

Using the Change widget's view icon, you can toggle the Label Performance widget between List view and Bubble view. Bubble view displays a bubble cloud chart of the label performance data, showing a visual representation how your various labels performed. Using the metrics dropdown, you can select which metric to compare your labels by in Bubble view. The metrics available in the dropdown will be whichever metrics you selected to include when setting up the Label Performance widget.

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Paid labelled performance

The Paid Labelled Performance widget is available by default in the Paid Performance dashboard and includes the number of posts with the label, the paid impressions, amount spent, the paid engagements, cost per engagement, paid link clicks, and total conversions. For a full list of the available paid metrics you can use to customize the widget, please refer to the paid Facebook content metrics in our List of Measure Metrics by Network.
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Tip:

Want to learn how to work smarter with labels? Check out our labels one pager to learn the benefits of using labels in Social Media Management and how they can support your business goals. 

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