Introducing Influence, Social Media Management's influencer marketing solution. As announced in April, 2022, Brandwatch has acquired Paladin Software, the world-leading influencer marketing tool. Social Media Management users can now experience a free trial of Paladin solution directly via Social Media Management, under the name Influence.

Below, find out how to access Influence and how Social Media Management Admins can manage users’ access from within each platform.

Who Can Access Influence?

By default, all Social Media Management Full Suite organizations (any version of Social Media Management other than Essentials) will automatically have access to Influence. Each user in the organization will notice an Influence icon from the sidebar on the left-hand side of Social Media Management, unless the feature has been restricted by an Admin in your organization (described below).



Free trial access to Influence will not be available to Social Media Management Essentials package users. To consider upgrading to full suite access, please contact your Essentials Customer Success Manager at:

What Features Can I Access?

When you begin a free trial, all users in your Social Media Management organization will have access to:

  • Paladin’s Influencer Discovery module, where you can search among over 32 million public influencer accounts across Instagram, TikTok, and YouTube.
  • 10 free searches and 3 influencer reports per month. This quota will reset on the 1st of each month and is shared among all users in your Social Media Management organization.

Social Media Management Admins can choose to limit users’ access to Influence by following the steps below.

Please bear in mind that free trial users will not have access to Paladin’s Influencer CRM and Campaigns modules. To receive full access to Influence, please contact your Social Media Management Customer Success Manager.

Users with existing Paladin accounts

If your organization already owns a paid Paladin account, the features you can access will be available as per your contract with Paladin. Rather than creating a new free trial, users accessing Influence will be able to join your Paladin account as a new user. By default, such users will only have access to Discover. However, Admins can edit user permissions as needed.

Please bear in mind that accessing your paid Paladin account via Social Media Management will not provide you with free access to Discovery if not already included in your contract. For example, if you currently only have access to the Influencer CRM or Campaigns modules of Paladin, but not the Discovery module, this access will not change. You will not be able to access the Discovery module, even if accessing Paladin via Social Media Management.

Logging In from Social Media Management

In Social Media Management, you can navigate to Paladin by following the steps below:

  1. From the menu on the left, click Influence.
  2. Click Explore Paladin Now.mceclip4__1_.png

Next, a new tab will open and you will be provided with a new free trial account. If you have already activated your free trial, you will be logged in automatically.

If your organization already has a paid Paladin account, you will be able to create a new user under your organization’s account, unless this option has been restricted as mentioned below. If this option is restricted, you will be able to access your free trial instead.

Logging In from Paladin

From the Paladin website, you can choose to log in using your Social Media Management login information, whether or not you have already initiated your free trial from within Social Media Management. To get started, follow the steps below:

  1. Click Sign in.
  2. Click Sign in with Social Media Management.
  3. Log into Social Media Management using your applicable Social Media Management login method.

Managing Users’ Access to Influence


The information below is only available to Social Media Management users with a user role of Admin.

There are two ways Admins can control access to Influence:

Free trials

In Social Media Management, Admins can completely remove a user’s ability to access the Influence free trial by visiting Settings > Users > Show Advanced > Access to Influence. If the box is unchecked, the user will not be able to see the Influence icon on their side menu, and they will not be able to log in via either method described above.


Paying Paladin accounts

As mentioned above, if any Social Media Management user tries to access an existing, paid Paladin account via Social Media Management, they will be able to create a new user within that account.

However, you can change this behavior by requesting that the Paladin team disables automatic Social Media Management user creation. If you would like to set this up, please contact the Paladin team at:

Help and Resources

For help navigating Paladin, please check out some of the helpful links below:

For any questions or help navigating Paladin, please either contact your Social Media Management Customer Success Manager or you can contact the Paladin Support team at:

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