The Facebook Global Pages structure allows global brands to offer a localized experience to their audience. Users see the most relevant content for them based on their IP location while brands keep a single Facebook URL for all their markets and gain insights on both global and local levels.
In this article:
- Facebook has approved my request, but when I add local pages to Social Media Management, they all have the same name. How can I identify the individual pages?
- Will I have to reconnect the pages that are already within Social Media Management?
- I am an admin on the Global Facebook page but I don’t seem to have the access rights to a local market. Why not?
- How should I set up my Global/Local structure in Social Media Management?
- What changes can I expect in Measure?
Facebook has approved my request, but when I add local pages to Social Media Management, they all have the same name. How can I identify the individual pages?
You can easily override your channel names from within your Social Media Management channel settings.
- From Social Media Management's left-hand navigation sidebar, click on the Settings (cog) icon > Channel admin.
- Click on the desired channel in your Channels list.
- Use the Override channel name text box to rename your channel, then click the Rename channel button on the right to confirm the rename.
These names will only appear internally within your Social Media Management dashboard and will not be visible to your customers.
If you have multiple generic Facebook Pages in your Channels list that are difficult to identify (e.g. the channel name is "NAME,") you can copy the channel ID from the channel details in Social Media Management and paste it into a Facebook URL in your browser (e.g. "facebook.com/123455789") to identify the page and its name natively.
Will I have to reconnect the pages that are already within Social Media Management?
Switching to a Global Page structure shouldn’t cause your current pages to disconnect. In the event, you need to reconnect your page you can find out how to do so here.
I am an admin on the Global Facebook page but I don’t seem to have the access rights to a local market. Why not?
To ensure that you have access to the local markets, you need to have the appropriate access level to each of the local pages. Migrating to a Global Page structure doesn’t change any of the existing permissions.
How should I set up my Global/Local structure in Social Media Management?
As a best practice, we suggest to create separate teams by market (e.g: France, Germany, Spain, etc.) in order to facilitate your workflow management. By default, administrators on Social Media Management will also have access to all pages.
What changes can I expect in Measure?
After you migrate, you will notice a one time spike in the data caused by the transition of fans from one page to another. From Facebook's side, it will take roughly 3-4 days after the fan migration is complete to reflect new page-level insights for each country page. Within Social Media Management, when you create a Measure report and select a channel page, you will receive insights for that specific page.