Setting Up Your Ad Account for Instagram Ads

From sparking inspiration to driving action, get the business results and customers you care about on Instagram by running ads directly from Social Media Management. Instagram uses the same powerful advertising tools as Facebook. That way, you can set up, run and track campaigns the same way you do with Facebook ads. If you're new to advertising on Instagram or even Facebook, here's how to get started.

Setting Up Instagram Ads

  1. Go to the Settings section of a Facebook Page you are an admin of.
  2. Select Instagram Adverts. pagesettings.png
  3. Click on Add an existing account. claimPage.png
  4. Claim an existing Instagram account or create a new one. pageClaimed.png
  5. Once complete, go to Business Manager and claim a new Instagram account in the Instagram accounts section. bmClaim.png
  6. Input your username and password and select which ad account will be used to advertise on the Instagram account. assignAccounts.png
  7. Once confirmed, your ad account can advertise content on the Instagram account. igAssignedToAccount.png
  8. Navigate to your Social Media Management Settings by clicking on the gear icon in the lower-left corner, then select Channel admin.
  9. Select Ad accounts from the left-hand Settings side menu. Here, you can connect ad accounts with Instagram privileges to advertise directly from the platform.
  10. When creating a new ad, pick an ad set with Instagram placement, and you will be able to create Instagram ads. If the Instagram placement is the only one chosen, you can create ads specifically for Instagram. IG-ad.png

Instagram Ad Attachment Guidelines

You are able to create two types of Instagram ads in Social Media Management: Photo ads and Video ads.

Photo ads

File size:
Up to 1GB.
Up to 120 minutes.
Frame rate:
30 fps.
Square images:
Minimum Resolution:
600 x 600 pixels.
Maximum Resolution:
1936 x 1936 pixels.
Landscape images:
Minimum Resolution:
600 x 315 pixels.
Maximum Resolution:
1936 x 1936 pixels.
Vertical images:
Minimum Resolution:
600 x 750 pixels.
Maximum Resolution:
1936 x 1936 pixels.

Video ads

Video Size:
Your video's file size can be up to 4 GB max.
Caption Length:
The caption you use for your Instagram ad will appear below the image and may include up to 2,200 characters.
Aspect Ratio:
Website URLs in Captions:
As a best practice, we recommend you avoid using URLs in your Instagram ad's text. URLs will not be clickable from your ad's text field.

Promoting to Instagram Without an Instagram Account

You can advertise on Instagram even without an Instagram account. Instead, you can use what Facebook calls a Page-backed Instagram account. This is a dummy account that can be created when you promote a post to Instagram without having an account connected.

You cannot log into this account, so we always recommend to create an actual Instagram account instead.

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